Manager Livestreaming Management

Shanghai
Permanent
Full-time

8 hours ago

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Accept CloseSearch by KeywordSearch by LocationSearch by KeywordSearch by LocationLoading...Team:LocationType:Grade:Create Alert×Select how often (in days) to receive an alert:StartPlease wait...Manager Livestreaming ManagementSenior Manager Digital Marketing, LivestreamingArea: GCADepartment: DigitalDirect Reporting Line: Director Digital MarketingLocation: ShanghaiGSMS Grade: M3Purpose & Overall Relevance for the Organization:Drive business growth across TMALL livestream and KOL livestream through effective management and innovation in livestreaming. Leverage platform resources, livestream strategy, brand investments to win key commercial moments and deliver measurable business results.Key Responsibilities:

Manage end-to-end livestreaming execution aligned with strategy and could deliver strong ROI.
Establish direct relationship with TMALL. Optimize livestream daily operation, tracking; document all activations by monitoring results vs Objectives/KPI.
Manage store-livestream, kol-livestream agency and external partners with clear performance targets and accountability, ensuring sharp operational efficiency in livestreaming rooms.
Understand platform rules, algorithms, and traffic mechanisms thoroughly to unlock additional exposure and conversion levers.
Monitor and analyse livestreaming performance metrics and apply insights to continuously improve strategy and execution.
Establish and maintain close collaboration with platform operation and marketing teams to co-drive commercial moments.
Collaborate with cross-functional teams (e.g., Brand, Site Ops, UX, Analytics, Buying) to align goals and integrate livestreaming and content into broader business planning.

Key Performance Indicators (KPIs)

Achievement of overall eCommerce China revenue and growth targets
Livestreaming business contribution and platform rankings
Livestreaming-specific KPIs with consistent YoY improvement
Efficiency metrics of livestreaming execution

Key Relationships:

Internal: eCommerce Buying, Digital Commercial store managers, Analytics, UX, Site Ops, Campaign team
External: Tmall platforms or MCN agencies or livestream KOLs

Knowledge, Skills and Abilities

Strong understanding of China's eCommerce ecosystem and digital media environment
Deep knowledge of Tmall platform and kol livestream rules, algorithms, and commercial mechanics across major EC platforms
Solid experience managing agencies and MCNs, with proven ability to drive livestream room performance and operational excellence
Strong sensitivity to data and livestream performance metrics; able to derive insights and adjust strategies quickly
Creative thinker with a solution-oriented mindset and strong problem-solving skills under pressure
Excellent communication and stakeholder management skills; strong cross-functional collaboration ability
Experience in influencing both internal and external partners to deliver business goals
Familiarity with competitive dynamics and digital trends in the sportswear or fashion industry

Required Education and Experience / Minimum Qualifications

Minimum 10+ years of experience in eCommerce, livestream, operations or digital marketing roles, with strong exposure to livestreaming and platform operations
Bachelor's degree in marketing, Business, Communications, or related fields

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At adidas, we strongly believe that embedding diversity, equity, and inclusion (DEI) into our culture and talent processes gives our employees a sense of belonging and our brand a real competitive advantage.- Culture Starts With People, It Starts With You -By recruiting talent and developing our people to reflect the rich diversity of our consumers and communities, we foster a culture of inclusion that engages our employees and authentically connects our brand with our consumers.Job Title: Manager Livestreaming ManagementBrand:Location: ShanghaiTEAM: Brand Management & CommunicationsState: SHCountry/Region: CNContract Type: Full timeNumber: 543727Date: Apr 17, 2026Find similar jobs:THROUGH SPORT, WE HAVE THE POWER TO CHANGE LIVES. © 2025 adidas. All Rights Reserved.

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