Sr. Brand Manager

Haleon

  • Shanghai
  • Permanent
  • Full-time
  • 17 days ago
About the role
  • A Brand Manager or Senior Brand Manager for Flixonase brand in OTC MKT team, replacing current Flixonase BM who will leave in early April for personal reasons. The role report to Senior Marketing Manager directly.
Key responsibilities
  • Facilitate SMM to develop annual brand growth plan across multi-channels.
  • Communication strategy development, campaign (include social campaign) development & execution.
  • Business management: monthly business tracking and analysis
  • Be accountable for delivery of annual brand P&L with daily budget management.
  • Communication with/ Manage agency (media agency/ digital agency/ production agency etc.) and cross-functional relationships (shopper marketing, TMK, sales etc.) to deliver results
Qualifications and skillsEssential
  • Understands commercial operating model of marketing, channels, P&L management, budget planning etc. and have experience to handle business as brand owner.
  • Capable of framing and conceptualizing business problems, embeds business strategy and plans; able to connect and synthesize data sources, research outputs and market trends into business
  • Able to establish relationships across internal functions and external partners to drive good result; Have project management experience, able to structure workplans and deliver projects managing for quality, time and budget
  • Capable of engaging agency with good communication skills
  • Result oriented and demonstrate a can-do attitude; Quickly learn and recover from setbacks
Preferred
  • Above 2 years of professional experience with direct experience in FMCG/FMCH/OTC MKT background
  • Experience of working across functions as the individual contributor
  • Experience of digital/social/ E-commerce are welcomed
Care to join us. Find out what life at Haleon is really likeAt Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone. We're striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives. We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.As you apply, we will ask you to share some personal information, which is entirely voluntary. We want to have an opportunity to consider a diverse pool of qualified candidates and this information will assist us in meeting that objective and in understanding how well we are doing against our inclusion and diversity ambitions. We would really appreciate it if you could take a few moments to complete it. Rest assured, Hiring Managers do not have access to this information and we will treat your information confidentially.Haleon is an Equal Opportunity Employer. All qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.Important note to candidates:The Haleon recruitment team will only contact you using a Haleon email account (@haleon.com). If you are not sure whether the email you received is from Haleon, please get in touch.Accommodation RequestsIf you require a reasonable accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific accommodations you are requesting. We’ll provide all reasonable accommodations to support you throughout the recruitment process and treat all information you provide us in confidence.

Haleon