区域产品经理-神经科学产品业务部-上海

Johnson & Johnson

  • Shanghai
  • Permanent
  • Full-time
  • 1 day ago
At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at https://www.jnj.comJob Function:
MarketingJob Sub Function:
Product ManagementJob Category:
ProfessionalAll Job Posting Locations:
Shanghai, ChinaJob Description:Regional marketing managementAdapt central marketing strategy to regional marketing strategy, including accurate regional market analysis, keen insight into customer needs and perception of the products through adequate market research findings, SWOT analysis, and translate them into regional marketing strategy proposals and suggested action plan for products.Collect and analyze market intelligence data from multiple aspects, including health policies, generics, prices, reimbursement, co-payment, competitors, its market or its environment.Tracking the regional execution progress according to annual plan.Regional KOL managementNational and regional KOL concept management. Keep long term effective professional engagement with physicians and KOLs.Regional core campaign executionDesign and execute regional campaigns according to regional strategy.Regional trainingProvide project knowledge training to regional MRs to ensure the academic capability in daily promotion.

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