Key Account Manager
Lego View all jobs
- Beijing
- Permanent
- Full-time
- Build deep, trusted partner relationships with assigned authorized retail accounts, thoroughly understanding their business objectives, challenges, and operations.
- Lead the development, execution, and review of Joint Business Plans, aligning LEGO’s brand strategy with the partner’s commercial goals to identify growth priorities and key initiatives.
- Act as the internal advocate for your partners, coordinating cross-functional resources (Product, Marketing, Supply Chain, Retail Operations) to provide end-to-end solutions for their business.
- Supervise and manage the performance of customers, and ensure alignment with the customers goals
- Clearly define the customer’s value proposition and jointly bring value to drive business growth
- Drive and enable partners to meet and exceed LEGO Global Retail Standards, with a focus on in-store experience, customer service, visual merchandising, and team capabilities.
- Find opportunities and risks in partner operations and profitability through data analysis, store visits, and retail audits, providing expert consultation and actionable improvement plans.
- Collaborate closely with Regional Trade Marketing to ensure high-quality execution of national and local marketing campaigns in partner stores and evaluate their effectiveness.
- Conduct deep-dive analysis of sales data, market trends, and competitor activities to generate valuable business insights.
- Develop and pilot new commercial opportunities with partners based on insights, e.g., optimizing product assortment, improving shopper conversion, and innovating in-store activities.
- Manage accurate forecasting and inventory health to ensure product availability aligns with market demand.
- work independently with prefund professional knowledge, Task allocation is often without detailed instructions or only with brief descriptions.
- Usually, the person in charge is one or more large-scale customers, or responsible for exploring new sales channels.
- Bachelor’s degree or above would be preferred.
- 5+ years of experience in B2B sales, Key Account Management. Experience in FMCG, Retail, Cosmetics, Lifestyle big brands would be preferred
- Excellent strategic thinking and business acumen, with a proven track record in developing and executing Joint Business Plans.
- Strong analytical skills, proficient in using data to identify issues, diagnose root causes, and drive decision-making.
- Exceptional communication, negotiation, and influencing skills, with the ability to collaborate effectively with partners and internal teams at all levels.
- Results-oriented with outstanding problem-solving and project management skills.
- Willingness and ability to travel frequently.
- Good skills in both English and Mandarin