Marketing Supervisor

• Develop annual marketing plans and budget allocation aligned with the global brand vision and tailored to the Chinese market.
• Develop overall local brand communication strategy and execution
• Lead the local IMC project covering both on and offline

• Bar & Restaurant Channels: Plan and execute brand promotion activities for high-end cocktail bars. Collaborate with renowned mixologists to develop classic and innovative cocktail menus centered around Maker's Mark, enhancing the brand's penetration in cocktail culture.
• Lead the overall planning and execution of future master competition, with strongly understanding and engagement on bar advocacy program

• Manage official social media accounts (WeChat, Xiaohongshu, Douyin, etc.), outputting high-quality visual content and brand stories to create an immersive online experience of the "Star Hill Farm."
• Operate KOL/KOC community, utilizing private domain traffic to precisely reach Bourbon enthusiasts and high-net-worth individuals.

• Lead the planning and execution of major brand events, such as Christmas market and whisky L.
• Promote the "Private Barrel Program" in China, maintaining relationships with core VIP clients and providing customized brand experience services.

• Work closely with the sales team to provide product knowledge and brand story training to frontline staff, enhancing their professional recommendation capabilities.
• Manage external advertising agencies and vendors to ensure creative output meets brand tone and is delivered on time.

• Bachelor's degree or above in Marketing, Business Administration, or a related field.
• 4+ years of marketing experience in well-known spirits brands (especially Whisky or premium spirits), with at least 2 years of team or project management experience.
• Proven track record of successful brand revitalization or large-scale marketing campaigns is preferred.

• Industry Knowledge: Deep understanding of whisky (especially whisky cocktail ) production processes, flavor profiles, and global market trends.
• Language Proficiency: Fluent in both Chinese and English, with excellent cross-cultural communication skills (frequent liaison with US HQ or APAC teams required).
• Digital Literacy: Proficient in MS Office with strong data analysis skills to guide marketing decisions through data insights.

• Passion: Enthusiastic about spirits culture; a loyal follower or connoisseur of the Maker's Mark brand.
• Innovation: Possesses a keen sense of fashion and dares to try new marketing approaches while respecting traditional craftsmanship.
• Resilience: Adaptable to a fast-paced work environment with outstanding multi-tasking and problem-solving abilities.

Suntory Global Spirits