Strategy Analyst
Siegel+Gale
- Shanghai
- Training
- Full-time
- Conduct and synthesize quantitative and qualitative research through competitive audits, customer and industry trends analysis, stakeholder interviews, field observation, customer journey mapping and persona development
- Synthesize insights to develop brand strategies for Fortune 500 clients (i.e., positioning, portfolio strategy, architecture, messaging, experience design and more)
- Collaborate with different teams, from research, to design, experience, naming and communication to bring strategies to life
- Assist strategy team members with a detail-oriented approach to research and content gathering, as well as contribute to insight development and creative ideation
- A strong desire to create and contribute to an our culture
- Relevant internship/work experience (preferred)
- Excellent decision-making skills and the ability to exercise discretion
- Demonstrated quantitative skills, with a capacity and interest for developing and understanding brand strategy
- Outstanding written and communication skills
- Penchant for rigorous research and an interest in connecting the dots
- A passion for brand experiences and an interest in digital/physical experience design
- Demonstrated creative problem-solving abilities
- The ability to think across disciplines, industries, cultures and scenarios
- Ability to simplify
- Digital expertise