Brand Copywriter

Shanghai
Permanent
Full-time

1 month ago

Job Category: Design & CreationJob Description:At Tiffany & Co., joy is central to everything we do, from crafting our exceptional pieces to inspiring clients to express and celebrate the many facets of love.It's a skill that we've been perfecting since 1837, one empowered by our daring vision and entrepreneurial spirit. Together, each generation of employees honor our past while dreaming of our future.We are looking for thoughtful, curious, and optimistic talents, seeking to deliver excellence and to contribute to Tiffany & Co.'s continued legacy.A writer who can make people feel something. Owns Tiffany's brand voice in China and ensures everything written sounds like the brand, whether made in-house or by an agency.Responsibilities:Own brand tone of voice in China, define and protect itWrite campaign copy, OA long-form, key messaging and brand narrativesWrite copy briefs for external agencies; review and approve their copy outputReview copies across the brand and hold the standard on both consistency and clarity.Contribute to OA content strategy and platform-level content planningBring consumer and cultural insight into the creative processCollaborate with the team to ensure copy and visual tell the same storyRequirements:Exceptional Chinese copywriting with minimum 6 years of working experience, beautiful, precise and brand-appropriateWe are not only looking for functional copy, we are looking for someone who can write a love songHas served luxury brands, industry is open.
Understands the restraint and precision that premium communication requiresAble to codify brand voice. Can document tone and style in a way that briefs agencies and guides the wider teamDeep understanding of Chinese consumer culture and the platforms they live onAgency, editorial, or brand-side background welcome. Planning or strategy experience is a big plusOrganised, stable, collaborative, detail orientedBilingual CN/ENResponsibilities:Own brand tone of voice in China, define and protect itWrite campaign copy, OA long-form, key messaging and brand narrativesWrite copy briefs for external agencies; review and approve their copy outputReview copies across the brand and hold the standard on both consistency and clarity.Contribute to OA content strategy and platform-level content planningBring consumer and cultural insight into the creative processCollaborate with the team to ensure copy and visual tell the same storyQualifications:Exceptional Chinese copywriting with minimum 6 years of working experience, beautiful, precise and brand-appropriateWe are not only looking for functional copy, we are looking for someone who can write a love songHas served luxury brands, industry is open.
Understands the restraint and precision that premium communication requiresAble to codify brand voice. Can document tone and style in a way that briefs agencies and guides the wider teamDeep understanding of Chinese consumer culture and the platforms they live onAgency, editorial, or brand-side background welcome. Planning or strategy experience is a big plusOrganised, stable, collaborative, detail orientedBilingual CN/EN

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