Manager, Regional Aftermarket Management
BASF
- Shanghai
- Permanent
- Full-time
1. Lead with Impact:
Lead and execute aftermarket activities with finesse, overseeing product, pricing, distribution channels, and brand management. Your expertise will drive our success in this crucial segment.2. Global Vision, Local Implementation:
Establish innovative aftermarket concepts, empowering local teams to bring them to life in the diverse markets of Asia. Your visionary ideas will shape the future of our brands.3. Fuelling Sales Growth:
Fuel the success of different brand models under the automotive fluids and fuel additives aftermarket segment. This includes identifying potential customers, providing market intelligence, and supporting various sales strategies.4. Collaborate for Success:
Coordinate and support OES business opportunities, fostering collaboration for mutual growth.5. Partnerships Matter:
Identify, negotiate, and manage distributors, suppliers, and tolling partners for the aftermarket segment. Your knack for building and managing relationships will be the key to our expanding network.Job Responsibilities:
1. Strategy development for Asia Aftermarket:
- Create and implement regional strategy for Aftermarket.
- Define growth drivers and annual target with countries together.
- Support and coordinate for the strategic regional projects and work with different stakeholders including technical service, product manager.
- Plan and scout for business opportunities to achieve aftermarket targets.
- Coordinate OES opportunities and manage strategic partners for business growth.
- Develop sales and marketing proposals for channel partners, ensuring a consistent strategy.
- Research and develop customer portfolios, securing opportunities through market trend analysis.
- Create and update promotional materials for identified customers, providing feedback to internal counterparts.
- Plan and support marcom activities in line with brand guidelines and strategy.
- Implement activities such as product launches, trade shows, and events.
- Support the sustainable development of a consistent brand strategy for business growth.
- Monitor and report marcom costs and budget to the regional team.
- Build and manage the important project independently related to aftermarket.
- Represent Asia Pacific in global team to share the Asia aftermarket situation and express the regional needs.
- Organize launch campaign for new products and new concepts.
- Initiate and implement pricing strategy for bottled products in the region.
- Provide input on pricing structure based on market intelligence for profitable margins.
- Take full responsibility for local market intelligence.
- Maintain awareness of industry trends, technical developments, and market activities.
- Obtain, update, and disseminate market data to internal stakeholders.
- Support market research projects to understand the bottled products' aftermarket segment.
- Bachelor's degree in chemistry or chemical engineering / technology, Communications, or Business Administration
- 5 years and above related working experience in automotive industry
- Familiar with Chinese automotive industry is highly preferred
- Proficient in written and verbal communication skills in English
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Remember, neither BASF nor our representatives will ever request money from a job candidate.
If you suspect recruitment fraud and BASF is mentioned, first get in touch with HR team at BASF.Stay alert for possible recruitment fraud!
This can include fake websites, fake job offers, or contact from a person falsely claiming to represent BASF.
Remember, neither BASF nor our representatives will ever request money from a job candidate.
If you suspect recruitment fraud and BASF is mentioned, first get in touch with at BASF.A unique total offer: you@BASFAt BASF you get more than just compensation. Our total offer includes a wide range of elements you need to be your best in every stage of your life. That's what we call you@BASF. Click here to learn more.A unique total offer: you@BASFAt BASF you get more than just compensation. Our total offer includes a wide range of elements you need to be your best in every stage of your life. That's what we call you@BASF. Click here to learn more.Working at BASF: We connect to create chemistryWe are proud of strong history of innovation, which has helped make us who we are today – the world's leading chemical company. Every day, our global team of over 120,000 individuals work together to turn visions for sustainable solutions into reality by connecting with one another and sharing our knowledge.The right people are crucial for our sustainable success. We aim to form the best team by bringing together people with unique backgrounds, experiences and points of view. Our differences make us stronger and more vibrant. And an open, creative and supportive work environment inspires us to achieve exceptional results.About BASFFind out what BASF has to offer as an employer and why you should join our team.Your applicationHere you find anything you need to know about your application and the application process.Contact usYou have questions about your application or on how to apply in Europe? The BASF Talent Acquisition Europe team is glad to assist you.Please note that we do not return paper applications including folders. Please submit copies only and no original documents.For BASF, diversity is one of the essential keys to business success and the well-being of our employees. We promote an inclusive culture that accepts the diversity of people, experiences and capabilities. By embracing talents and abilities of all kinds, we aim to boost creativity and motivation, and enhance our teams’ performance.Join the team and connect with more than 117,000 other minds.SHANGHAI,CN,200000BASF Asia PacificMarketingExperienced218002ATS_TALEO_APAC