Director, Digital Brand Marketing, Basketball GC

Nike View all jobs

  • Shanghai
  • Permanent
  • Full-time
  • 1 month ago
Who We Are Looking ForNike Digital Marketing exists to connect deeply with consumers and athletes, serving them at the pace of sport and culture in the digital spaces and platforms that matter most in their lives. This team is designed to connect the emotion of the Nike Brand, product, and experiences in new and powerful ways.We are seeking a visionary, highly curious, and operationally expert Digital Brand Marketing Director to lead our Basketball Digital Brand Marketing offense in GC. The ideal candidate will not only co-create a new era of Nike Basketball but also demonstrate the courage to pursue ambitious goals, a commitment to continuous learning, and the ability to build and leverage a global network for cross-cultural collaboration.You must be a consumer-obsessed, hoops-driven marketer with deep strategic and operational expertise in basketball, from grassroots to the NBA. You will act as a brand innovator who elevates team performance, influences decision-makers, and delivers consistently exceptional quality in every execution.Key attributes we value:
  • A clear visionary mindset with the confidence to set and achieve bold objectives.
  • Intellectual curiosity and a proactive approach to learning in a fast-evolving digital and cultural landscape.
  • Proven success in building and activating global networks to drive cross-border and cross-cultural collaboration.
  • Mastery of basketball — both in strategic planning and day-to-day operations.
  • Demonstrated ability to collaborate across functions and raise the performance bar for the entire team.
What You Will Work On
  • Develop and execute the GC digital brand marketing strategy for basketball, ensuring each activation meets the highest standards of quality and resonates with GC consumers during key moments.
  • Lead with strategic storytelling to align cross-functional and leadership stakeholders around big ideas.
  • Manage resource planning and delivery execution to bring ideas to life with precision and excellence.
  • Collaborate with and empower top-tier creative talent to produce world-class consumer experiences.
Who You Will Work WithYou will report directly to the Senior Director, Digital Marketing GC and lead a high-performing team that orchestrates the digital marketing offense for Basketball. This role works hand-in-hand with:
  • Global Digital Marketing team
  • GC Basketball marketing teams
  • Nike Direct Digital Commerce (NDDC) team
...to ensure brand storytelling, demand generation, and community connection are all executed at the highest level.What You Bring
  • Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent experience.
  • 10+ years in brand marketing with deep, demonstrated expertise in the basketball ecosystem (elite to everyday athletes).
  • Genuine passion for basketball, culture, fashion, and growing the sport in underserved communities.
  • Extensive knowledge of Nike Basketball products and athlete portfolio.
  • Strong command of digital platforms (e-commerce, apps, etc.).
  • Experience leading diverse, high-performance teams with a team-first mentality and influence at senior levels.
  • Exceptional verbal and written communication skills, capable of inspiring internal and external audiences.
  • Ability to balance creativity with discipline in a fast-moving, ambiguous environment.
  • Visionary mindset with the courage to pursue bold goals.
  • Curiosity-driven approach to continuous improvement.
  • Global networking capability and experience in cross-cultural collaboration.

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