市场传讯副经理 Assistant MarCom Manager
- Heping, Tianjin
- Temporary
- Full-time
- 自1998年起
- 被Traveland Leisure杂志
- 工作地区:天津市和平区
- 招聘人数:1人
- 学 历:本科
- 工作经验:3年以上
- 提供食宿:提供食宿
- 年龄要求:不限
- 计算机能力:熟练
- 语言要求:英语(精通)
- 国际联号工作经历:优先
- 薪资待遇:6千-7千
- 职位有效期:2024-02-18至2024-05-18
- Create innovative publicity programs that will increase awareness and positive perception of the hotel, its spa, culinary programs, services, and personnel. Programs should address specific needs as outlined in the marketing plan and capitalize on unexpected opportunities as they arise.
- Maximize opportunities for publicity in all media through careful research and targeted editorial pitch plan, focused on key feeder markets for both the group and leisure segments. Maintain professional relationships with media to support achieving the goals outlined in the PR plan, including the distribution of targeted media releases, media kits, pitches, and other PR related material.
- Assist in the development and execution of an annual PR plan as an integral part of hotel marketing plan, based on guidelines given in the annual plan instructions, including a PR roadmap, segment strategies, and key PR initiatives.
- Utilize all available electronic marketing tools to increase exposure to all available outlets, including the development of an eNewsletter; oversight of E-Mail broadcasts; Customized Mini-Sites; and all related electronic opportunities. Maintain current image library and video footage to maximize media coverage.
- Ensure that all hotel promotions, advertising, direct mail pieces, and collateral are in keeping with Four Seasons image and reflect the highest level of professionalism in content and presentation.
- Comply with Four Seasons Category One and Two Work Rules and Standards of Conduct as set forth in EmPact.
- Assist with all guest inquiries within the sales and marketing department, including assisting with high telephone volume and walk-in site inspections.
- Proof read all marketing material, including: collateral, direct mail, advertising, printed promotional pieces, guest correspondence, etc. Perform other tasks or projects as assigned by the Manager of marketing.
- A minimum of three to five years' experience in public relations
- A university degree in journalism or communications or equivalent experience in public relations or journalism
- Strong and effective interpersonal skills.
- Excellent English communications skills (verbal and written), a strong sense of quality and a creative mind set.
- Proficiency in leveraging social media networks and related monitoring tools .
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