
Technical Advisor Leader
- Shanghai
- Permanent
- Full-time
- Conducting research to define targeted customer segments and determine the key values that drive buying behavior for each
- Analyzing potential markets, competitor positioning, and customer buying patterns to project demand/profitability for potential products, key product features/requirements, favorable timing for product launch, etc.
- Developing brand/product positioning, associated marketing themes, and media channels that align with target customer demographics (e.g., company website, social media, publications, email)
- Developing and implementing product commercialization & marketing strategies terials
- Ensuring customer experience is in line with brand image and strategy
- May involve managing the product/brand P&L (e.g., budgeting, expenditures, profitability, ROI)