Marketing Executive, Creative & Publicity, China

Beijing
Permanent
Full-time

16 days ago

Company DescriptionNBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.Comcast NBCUniversal has announced its intent to create a new publicly traded company ('Versant') comprised of most of NBCUniversal's cable television networks, including USA Network, CNBC, MSNBC, Oxygen, E!, SYFY and Golf Channel along with complementary digital assets Fandango, Rotten Tomatoes, GolfNow, GolfPass, and SportsEngine. The well-capitalized company will have significant scale as a pure-play set of assets anchored by leading news, sports and entertainment content. The spin-off is expected to be completed during 2025.Universal Pictures was the first of the modern Hollywood studios, and for over one hundred years we have been responsible for some of the world's most memorable feature films and franchises, including box office blockbusters ET, Jurassic Park, Jason Bourne, Fast and Furious; Illumination Entertainment animation franchises Despicable Me, The Minions and The Secret Life of Pets, and the films of Dreamworks Animation.Headquartered in Beijing, Universal Pictures International (China) was established in 2014, and is responsible for managing the China market for all NBCUniversal entertainment content through theatrical, online and VOD platforms, as well as the development of digital gaming, local acquisitions and productions, plus the distribution of consumer products through our Shanghai office.Job DescriptionJob OverviewThe Marketing Executive, Creative and Publicity is a core member of the China marketing team, based in Beijing. This role plays a hybrid function across both creative services and publicity.This role will primarily support the Director, Digital Marketing and Creative Services in managing HQ creative content workflows, local creative production, and platform campaign assets deliverables. In parallel, the position works closely with the Publicity Manager in supporting theatrical publicity communications, press coordination, and media-facing activities.The Marketing Executive will work with the Global Creative Services and Publicity teams headquartered in the US and should be comfortable collaborating cross-functionally across creative and PR functions.KEY RESPONSIBILITIES

Coordinate HQ creative content requests, timelines, and localization workflows for film campaigns in China
Manage the production of localized creative assets for digital platforms, partner campaigns, and roadshows
Translate and adapt global creative and publicity materials into China-facing versions (including trailers, key art, talent quotes, production notes, etc.)
Support the planning and execution of publicity campaigns, including but not limited to events, media junket, influencer collaboration, press release and WOM management.

Facilitate internal cross-team communication regarding creative and publicity deliverables, acting as a central coordinator for asset tracking and execution.
Collaborate with external vendors on creative asset production and PR event execution as needed.
Prepare meeting materials including agendas, recaps, and presentation decks for both Creative and PR project meetings.
Assist in maintaining brand consistency across materials delivered to external partners and platforms.

Coordinate with internal finance and legal teams to handle documentation such as service agreements, event compliance approval, and billing schedules.

The responsibilities associated with this position are not limited to the above description and may be modified at any time by the Company.QualificationsBasic Requirements:

3-5 years of experience in film, advertising, creative agency, or publicity-related roles.

Proven track record managing content workflows, cross-team collaboration, and multi-stakeholder deliverables

Strong written/spoken English and Mandarin skills; excellent translation and localization ability across creative and publicity content.

Familiarity with creative production processes, platform-specific content requirements, and publicity material workflows.

Proficiency with Microsoft Office, Keynote, and file sharing tools such as Dropbox.

Desired Characteristics:

A proactive, collaborative mindset with strong attention to detail and the ability to manage multiple timelines in a fast-paced environment.

High level of integrity, open to feedback and resilient in dealing with working pressure under a high-paced environment.

Additional InformationAs part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to .

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