Social and Digital Marketing Lead - Medical Aesthetics
- Shanghai
- Permanent
- Full-time
- Develop and implement comprehensive social media and digital marketing strategies aligned with our global brand objectives, with a focus on increasing brand visibility, driving website traffic, and generating qualified leads.
- Manage and optimize all social media channels to foster meaningful engagement with target audiences, including practitioners, clinics, and potential patients.
- Create and oversee the production of compelling digital content, such as videos, infographics, case studies, and educational materials, that highlights our products, technological advancements, and patient success stories.
- Collaborate with cross-functional teams, including product development, sales, and clinical affairs, to ensure marketing messages are accurate, consistent, and aligned with product launches and promotional initiatives.
- Stay ahead of industry trends, emerging digital platforms, and regulatory guidelines in the medical aesthetics space to ensure compliance and maintain a competitive edge.
- Bachelor's degree in Marketing, Communications, Business, or a related field; a Master's degree is preferred.
- Minimum of 5 years of proven experience in social media and digital marketing within the medical aesthetics industry, with a strong understanding of market dynamics, consumer behavior, and industry regulations.
- Demonstrated success in developing and executing digital marketing strategies that drive measurable results (e.g., increased engagement, lead generation, brand growth).
- Proficiency in social media management tools, analytics platforms, and digital advertising channels.
- Excellent written and verbal communication skills, with the ability to craft compelling content for diverse audiences.
- Creative thinker with a data-driven mindset, able to balance innovation with strategic goals.
- Familiarity with medical aesthetics products, technologies, and key industry players is highly desirable.
- Competitive salary and performance-based bonuses.
- Comprehensive benefits package, including health insurance, retirement plans, and paid time off.
- Opportunities for professional development and career growth in a global, innovative company.
- A dynamic, collaborative work environment where your ideas and expertise will make a significant impact.