Senior Brand Manager

Diageo View all jobs

  • Shanghai
  • Contract
  • Full-time
  • 2 months ago
Job Description :Join Diageo Greater ChinaWe are the world’s largest premium drinks business, with an unrivalled collection of brands including Johnnie Walker, Singleton, Don Julio, Tanqueray Gin and Baileys, etc. Diageo China is the leading international liquor company with iconic local brands in both Scotch whiskey and white spirits. The way we turn up to work is simple - we act like owners, restless and agile, bold in execution and obsessed with winning. We are flexible in our approach so you can work how you need to be the most productive and fit around your life commitments.About the RoleThis role is mandated to lead the category growth of Don Julio (Tequila), Tanqueray (Gin) , Smirnoff (Vodka) through bridging China narrative, global asset and shouldering profit& loss ownership.You will be responsible for:1.Category & Portfolio strategic development
  • Capture the external trend in China market and well articulate the category / consumer trend to lead strategy development and alignment.
  • Develop the ‘hand in glove’ partnership with global Marketing and innovation team to fully utilize the resource/asset in China to deliver our strategy.
  • Ensure the right growth drivers and marketing assets are in place for the market and agree adaptation where required to accommodate local nuances.
2. Leadership
  • Lead the cross function team in an engaging way to create a high performing culture, who are inspired to take entrepreneurial risks, encouraged to continuously learn and develop themselves.
  • Able to build trust and respect through open and honest relationships across the business.
  • Build and coach diverse teams to unlock performance and growth, in an inclusive environment where everyone can be at their best
3.Brand Development
  • Lead the development of China brand strategy and annual Marketing Business Plan for dedicated brands.
  • Localize, adapt, and/or co-develop global growth drivers with GBT's support. Initiate and develop new local growth drivers as business required.
  • Brand culture, media and digital strategy that continue improve brand awareness, trial and penetration.
  • Lead the BLT/channel activation plan I collaborative efforts with channel leaders, customer marketing, and related multi-function team.
4.P&L Accountability
  • Monitor and influence portfolio performance to ensure it meets category Annual Operating Plan (AOP) and other key category index.
  • Grow value share.
  • Develop and deployment of marketing plans for our white spirit brands that help build brand equity, grow market share, and deliver sustainable profitable growth.
To be successful in this role, you will need:
  • Proven track record running complex portfolio in vibrant China marketing environment and multinational company/global mix.
  • Related alcohol industry experience with bar/ bartender relationship is preferred.
  • Successful experience managing brands from innovation development to new product launch in GC.
  • Experienced in managing P&L and large budgets with attentions to efficiency.
  • Sensitivity& agility on market/ category trends with high level of curiosity and brilliant execution to bring it to life.
  • Seasoned leadership and to lead without authority in cross function works.
  • Proven ability to inspire and coach broader brands team from good to great.
  • Fluent English and ability of communicate externally (with local customer and bartenders).
Working with UsFlexibility is key to success in our business and many of our staff work flexibly in many different ways, including part-time, compressed hours, flexible location. Please talk to us about what flexibility means to you and don’t let anything stop you from applying.Celebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”. This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the unique contribution each person brings.About UsFrom Arthur Guinness to Johnnie Walker, our business was founded on people of great character and in 250 years, nothing’s changed. We’re the world’s leading premium alcohol company. Our brands are industry icons. And our success is thanks to the strength of our people, in every role. It’s why we trust them with our legacy. And it’s why we reward them with the career-defining opportunities that they deserve.Our ambition is to create the best performing, most trusted and respected Consumer Products Company in the world. To achieve these, we need the world’s very best people.We're looking for people with creativity, boldness and a sense of purpose to take Diageo and our timeless, pioneering brands to the next level.Feel inspired? Then this may be the opportunity for you.Worker Type : Fixed Term Contract (Fixed Term)Primary Location: ShanghaiAdditional Locations :Job Posting Start Date : 2026-02-11

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