Marcom Manager
Hilton
- Zhengzhou, Henan
- Permanent
- Full-time
- Be familiar with hotel product knowledge and related activities.
- Responsible for the publicity and promotion of all products of the hotel, including but not limited to rooms, catering, banquets, etc.
- Assist the relevant departments to achieve the revenue targets and related tasks set by the hotel.
- Develop and implement the hotel's advertising budget and external advertising.
- Coordinate and implement communication plans for hotel activities and promotions (sales, catering, etc.) with all operating departments of the hotel.
- Ensure that the hotel has a good image and corresponding flow on the mainstream platform in the main source area.
- Establish good relations with the media (publications, broadcasts, etc.) and implement hotel marketing campaigns.
- Fully monitor all printed products of the hotel to ensure consistency with group guidelines.
- Ensure the hotel homepage, official Weibo and other online and social media platforms’ information is accurate and updated in a timely manner.
- Real-time monitoring of guest comments on various network platforms and replying promptly.
- Plan and execute hotel public relation activities and achieve expected ROI.
- Design prints according to hotel standards and ensure print quality.
- Manage a comprehensive targeted database and advertise hotel promotions.
- Monitor expenses according to the commercial development department budget to maximize return on investment.
- Liaise with other hotel departments, outside organizations or government departments to coordinate and implement different hotel projects.
- Assist with photography, video shooting and interviews of domestic and foreign media.
- Update the gallery and promotional kit in a timely manner to maintain a fixed capital list.
- Prepare, plan and execute hotel public relations activities.
- Maintain normal communication with the local media.
- Monitor the design project.
- Responsible for the management of the Marcom department.
- Carry out any other reasonable duties and responsibilities as assigned.
- The Management reserves the right to make changes to this job description at its sole discretion and without advance notice.
- Hospitality: We are passionate about delivering exceptional Guest experiences.
- Integrity: We do the right thing all the time.
- Leadership: We are leaders in our industry and in our Communities.
- Teamwork: We are team players in everything we do.
- Ownership: We are owners of our actions and decisions.
- Now: We operate with a sense of urgency and discipline.
- At least 5 years working experience in the Marketing and Public Relations department of international brand hotels.
- Possess creative writing skills.
- Strong knowledge of advertising media planning and printing production.
- Knowledge in Word, Excel, web and basic knowledge of desktop publishing systems.
- Organized, detail-oriented and good administrative skill.
- Good communication with local news media.
- Fluent in spoken and written Chinese and English to meet business needs.
- Able to be resourceful, creative and maintain flexibility.