Marketing Communication Manager 市场传媒经理

• Developsa public relations programme for the hotel based on its marketing goals.Liaises with Marketing in targeting specific markets and developing the publicrelations strategies to reach these markets

• 依照酒店的市场目标开展公关活动，与市场部门联系，确定具体目标市场并通过公关策略打入这些市场

• Developsmedia contacts, plans press conferences and other press activities. Acts ashotel's liaison with media to promote good publicity and counteract badpublicity.

• 与媒体人士联系，策划新闻发布会以及其它新闻活动。代表酒店与媒体联系，以促进良好的公关形象，抵销一切不良影响

• Developsand organizes promotional activities, coordinates with departments concerned;invites VIPs and media to promotional activities; prepares and issues pressreleases

• 开发和组织促销活动，与相关部门协调，邀请嘉宾和媒体参与促销活动，准备并进行新闻发布

• Establishessales leads from the study of magazines, newspapers and form personal contacts;coordinates sales leads with Banqueting and Sales Departments

• 通过杂志、报纸和个人关系发现销售机会，与宴会及销售部就销售机会进行协调

• Disseminatescorporate press releases to appropriate local trade and consumer media

• 向合适的当地商业和消费者媒体发布公司的新闻

• Establishesa programme for sending promotional news to trade publications on a regularbasis releases covering special events, promotions, etc.

• 建立向行业出版物定期发送促销新闻的机制，新闻内容包括特别活动和促销活动等

• Preparespromotional press releases on personalities among guests and employees of thehotel and on newsworthy events in the hotel

• 在酒店的客人和员工中及酒店內开展的活动中公布促销信息

• Providesinformation to other departments on activities within and outside the hotelwhich may be useful when dealing with guests

• 向其它部门就酒店内外的活动提供信息，这些信息可能会在与客户交往中发挥作用

• Acceptsclients and media complaints, requests, and inquiries and coordinates handlingwith departments concerned

• 接受客户和媒体的投诉、申请和询问，并协调相关部门进行处理

• Coordinatesall activities with the Sales Manager

• 与销售经理就所有活动进行协调

• Maintainsgood public relations by extending personalized service to VIPs. e.g. followingup on reservations for VIPs, assisting in greeting VIPs and groups upon theirarrival, sending welcome letter to VIP guests

• 通过向贵宾提供人性化的服务保持良好的公共关系。例如，为贵宾的预订提供后续服务，在贵宾及其随行人员到酒店时协助欢迎活动，向贵宾赠送欢迎信
• Coordinatesguest lists and invitations for VIP receptions, luncheons, dinners, etc.
• 就贵宾接待、午餐、晚餐等的名单和请柬等进行协调
• Maintainsclipping files pertaining to the hotel(s) based on daily perusal of the mediaand provides same to General Manager, other departments, other hotels,corporate public relations, as appropriate
• 每日浏览媒体并保留与酒店相关的新闻剪辑，并视情将其呈送至总经理、其它部门、其它酒店和公关部门
• Maintainsmailing list/contact file
• 保管邮寄名单和联络档案
• Maintainshotel photo file
• 保管酒店照片档案
• Liaiseswith Human Resource Manager on matters affecting corporate image
• 与人力资源经理就影响公司形象的相关事宜进行联系
• Develophotel gifts and giveaways
• 准备酒店礼品和赠品
• Buildsprofile within local market place through attendance at various events andlocal market place
• 通过参与当地市场的各种活动在当地市场上树立良好形象
• Co-ordinateshotel photography when required
• 如有需要，协调酒店的摄影活动
• Monitorsawareness of competitor activities and use information when developingstrategies
• 观察竞争对手的活动并利用此类信息发展战略
• Plansand coordinates sponsorship activities
• 策划和协调赞助活动
• Workswith superior on manpower planning and management needs
• 和上级领导一起进行人力规划和管理需求
• Workswith superior in the preparation and management of the Department's budget
• 和上级领导一起进行编制和管理部门预算

• Demonstratedability to interact with customers, employees and third parties that reflectshighly on the hotel, the brand and the Company.
• 具有代表酒店，品牌和公司与顾客，员工和第三方交往的能力
• Problemsolving, reasoning, motivating, organizational and training abilities.

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