
Digital & Social Commerce Director
- Huangpu, Shanghai
- Permanent
- Full-time
- Strategy and winning model development: Delivery of Digital and Social commerce strategies, including key platform strategies and enterprise winning models to drive sustainable and profitable growth (Net Sales/Profit/Share growth).
- Monthly Tracking, analytics and action drive: Works mainly with EC heads and x-functions including category marketing heads, SMD x-functions (CBIA, Media, strategy etc.), finance, and their teams in monthly digital platform performance tracking, generating insights and ad-hoc strategic actions, embedding them in the business operations and delivering the associated value (Net Sales/Profit).
- External best practices on radar: Continuously brings in external best practice and strategic move from leading players in the industry or winners from other leading consumer industries
- Enterprise Partnership establish: Works with external digital commerce platforms to identify and execute enterprise level growth opportunities and drive T2T enterprise partnership.
- Internal Capability and x-category best practise sharing locally, regionally and globally: Identify and build the fit-for-future digital & social commerce capabilities required to operate and win in the China market, Deliver the initiatives, identify the resource needed, including bringing in the latest capabilities on data and AI.
- Bachelor Degree and above, Management Trainee profile preferred. MBA is a plus. Experience in Shopper & Trade Marketing, Digital Innovation from Top CPG, FMCG and beauty industry is preferred.
- At least 12-year working experience of digital marketing and e-Commerce field in which Latest 3 years in managerial grade with direct experiences in Douyin social commerce, Rich experience across traditional Digital Commerce, Social commerce, O2O and other growing/emerging online channels.
- Strategic thinking, excellent storytelling and problem-solving skills with logic and framework, P&L experience and financial acumen is a MUST, good at data & analytics.
- Proven skills of stakeholder influence with excellent communication skill across matrix organizations in China local level and regional level
- manage a high degree of complexity across diverse markets in changing environment. Ability to drive and enable change
- Language proficiency both in English and Chinese, Good presentation in English.