Digital Marketing Staff Specialist_5514
- Shanghai
- Permanent
- Full-time
In your new role you will:
- Understand Infineon (IFX) Greater China (GC) & external environment omni channel digital landscape and customer behavior and preference.
- Conduct market research, intelligence and analysis to understand the omni channel landscape, customer behavior, and competitor insight in the GC region
- Develop IFX GC Omni channel campaign strategy adapted to local digital environment and collaboration module by aligning with regional and global stakeholders together.
- Design diverse & personalized customer digital journeys in GC based on customer behavior with different purpose by leveraging marketing automation tools such and engaging with customer via different touch points.
- Execute personalized email marketing campaigns based on user requirements across the customer digital journey, including content management, user engagement, and performance achievement, with continuous structural optimization and enhancement.
- Establish a robust measurement framework to track campaign performance, and use data to optimize the strategy.
- Act as product owner to establish GC end-to-end digital marketing campaigns workflow by leveraging relevant digital platform to manage campaign plan, execution and review across all cross-functional stakeholders in GC to combine operational excellence with agility.
- Act as product owner of tag management in GC marketing automation platform to keep single source of truth tag management with unification and standardization
- Stay up to date with the latest omni channel trends and technologies and apply this knowledge to continuously improve the company's digital marketing strategy.
- Collaborate with other DCI colleagues to drive digital synergy and innovation via project based.
- Support other digital marketing related tasks and projects as assigned.
You are best equipped for this task if you have:
- Bachelor or master's degree in marketing, Communications, digital platform technology or a related field.
- Minimum 5 years of experience in digital marketing or relevant digital platform technology, with a focus on omni-channel campaign strategy and execution or platform technology.
- Proven track record of success in developing and executing digital marketing campaigns or relevant digital platform technology know how.
- Strong understanding of the digital landscape in the Greater China region, including consumer behavior, competitor activity, and market trends.
- Excellent analytical and problem-solving skills, with the ability to interpret data and make informed decisions.
- Strong communication and collaboration skills, with the ability to work effectively with cross-functional teams.
- Excellent presentation and rhetoric skills both in English and Chinese.
- Work experience in international environment and ability to undertake multiple tasks under pressure.
- Understanding of distribution business and semiconductor products is preferred.
sunny.wang@infineon.cn#WeAreIn for driving decarbonization and digitalization.
As a global leader in semiconductor solutions in power systems and IoT, Infineon enables game-changing solutions for green and efficient energy, clean and safe mobility, as well as smart and secure IoT. Together, we drive innovation and customer success, while caring for our people and empowering them to reach ambitious goals. Be a part of making life easier, safer and greener.
Are you in?We are on a journey to create the best Infineon for everyone.
This means we embrace diversity and inclusion and welcome everyone for who they are. At Infineon, we offer a working environment characterized by trust, openness, respect and tolerance and are committed to give all applicants and employees equal opportunities. We base our recruiting decisions on the applicant´s experience and skills. about our various contact channels.
We look forward to receiving your resume, even if you do not entirely meet all the requirements of the job posting.
Please let your recruiter know if they need to pay special attention to something in order to enable your participation in the interview process.
for more information about Diversity & Inclusion at Infineon.Job Summary: We are seeking an experienced and innovative Digital marketing strategy & execution senior specialist to lead the development of diverse & personalized customer digital journey setup enabled by omni channel strategy in Greater China, and the execution of relevant leads nurture campaigns to drive end to end customer experience to continuously nurture user from reach to demand generation with personalized digital offerings.