EssenceMediacom | Data Science Lead Shanghai, China
EssenceMediacom
- Shanghai
- Permanent
- Full-time
- Working on a client that wants to disrupt the market and do things differently.
- A privilege opportunity to be part of the transformational journey and a different way to working across GC&M & global community under OpenX from WPP model.
- Improve your networking by being surrounded by collaborative and inspiring people across all levels across agencies.
- Supportive culture that places people first, from their well-being to career development
- Understand WPP OpenX's value position to TCCC
- Start to build key relationship with key decision markets within client and agency organization
- An analysed picture and potential data strategic product solution presented to internal key stakeholders (groupm, EssenceMediaCom and Ogilvy experience, etc.)
- Demonstrated that you are a hands-on, collaborative team leader who is building a culture that understands the power of properly utilized data across the agency.
- Demonstrates a passionate and deep understanding of 1PD, 2PD and 3PD, leverage data across platforms and channels
- Understand TCCC portfolio and beverage category to inform strategic and innovative data roadmap to the client
- Develop strong working relationship with your colleagues across functions, and adapt to agency open-source culture
- Be a trusted advisor to client and OpenX key users
- Developing effective E2E mechanisms and holistic framework to collect data, management data and activate One Consumer Platform (OCP)
- Develop a data strategy playbook and sell in successfully to KO pay fee.
- Uplift OCP, CRM and performance media output quality validate by agency performance evaluation.
- Driving awards winning use case of data strategy or martech solution.
- Assemble revenue base data & tech consulting project
- Develop training sessions, including but not limit to workshop, playbook or courses to upskill broader team to understand data driven values
- Connecting the dots of experience, media and OCP and provide a best approach to guide the key function team.
- Data strategy story telling from reading between lines of data reporting/analysis
- Consulting of data collection, processing, and application for different use case, include but not limit to performance driven campaign (in-site or out-site EC environment), CRM, OCP, NPD…etc.
- Leading martech business intelligence, D2C data roadmap, and dashboard solutions including implementation plan suggestion.
- Adoption and localization of regional and/or global tools or data solution across GC OU
- Building of internal capabilities of data strategy, data analytics and data solution products/tools
- Responsible for driving innovation and new technology topics for TCCC business.
- On-going thought leadership in relevant industry & category initiatives such as white papers / public speaking / landscape & trend reports / awards judging
- Collaboration with cross function and cross team specialist to strategies big ideas
- Have an in-depth understanding of communication channels and platforms, including but not limited to CRM, CDP, DMP, programmatic, social, EC, new retail and how they interrelate.
- Familiar with how data could be used in driving business outcome and how business outcome could be measured by data.
- Excellent written and verbal communication skills with evolved present-to-persuade and facilitation skills. Strong analytics skills and can see business implications beyond data
- Have the ability to demonstrate a depth of understanding of the industry, the client's business and brands as well as changes to consumer and media in senior level client conversations.
- Excel at ability to influence without authority but with the organization's support to ensure that even without authority there is accountability.
- Collaboration, accountability, persuasive attitudes are critical for this role.
- Professional level of Microsoft Excel
- Data Visualization
- SQL
- Data Cleaning
- Statistical Knowledge
- Python
- Computer Science
- Statistic
- Mathematic
- Data Science