Campaign Coordinator
TEAM LEWIS
- Causeway Bay, Hong Kong China
- Permanent
- Full-time
- Assists the team with the management of client accounts and projects, helping to establish TEAM LEWIS as an invaluable long-term partner for marketing and communications services
- Coordinates communication (including meetings and reviews) with clients, adhering to deadlines and client service level agreements
- Supports the new business process by providing research and coordination
- Assists with the coordination of press tours, events, and review programmes
- Understands and avidly follows the news agenda, positioning clients and products within context
- Researches and identifies appropriate journalists, bloggers and analysts on an on-going basis
- Develops media and blogger relationships for self and on behalf of the team
- Monitors relevant news sources and alerts the team to relevant breaking news opportunities
- Develops an understanding of strong news angles and media opportunities, escalating these to more senior team members
- Organises and coordinates media interviews and press briefings
- Drafts a broad range of written materials including biographies, briefing documents, media alerts, soundbites, Q&As, backgrounders and boilerplates
- Creates press materials and compelling content for both traditional and digital media
- Creates valuable and insightful briefing sheets to assist clients with their press communications
- Develops and shares knowledge around how to find a good news angle or hook
- Focuses on improving writing ability, adapting and refining style to suit the needs of the client
- Uses social media platforms to expand own network, develop media relationships and positively impact client results
- Provides social media insight as well as execution and management of related digital activity
- Ensures personal and deliverable client objectives are met on an ongoing basis
- Accurately reports activity levels and regularly completes timesheets to ensure correct allocation of client and team duties
- Escalates general new business requests to appropriate team members
- Works closely with line manager to maximise own strengths, improve weaknesses and support individual and team career development
- Regularly attends TEAM LEWIS training sessions and daily press briefings to enhance skills and develop knowledge
- Tracks and reports on media activity, including coverage reports, press clippings, online media engagement, showing progress using metrics
- Ensures that all account activity and results are reported back to the Senior Campaign Executive / Campaign Manager / Campaign Director
- Communicates account performance internally at account reviews
- Provides reports to the Campaign Director or senior management team on request
- Supports the Account Servicing team on ad hoc initiatives and projects
- Takes a proactive role in promoting the TEAM LEWIS brand, its work, identity, and values
- Supports the HR/talent team by promoting both internal and external opportunities at TEAM LEWIS across social media and via the referral scheme
- Contributes and supports the continuous improvement of systems, practices, and policies.
- A communications or marketing-related degree (or equivalent)
- Ideally, experience working in a PR, marketing, or digital communications environment
- Attention to detail
- Proven written ability in English and local languages
- Creative thinking
- Confident presentation skills
- Keen interest in the media: print and broadcast
- Calmness under pressure and ability to achieve tight deadlines
- Clear interest in current affairs and news agenda