Director of Livestream Strategy & Operations

Michael Page

  • Shanghai
  • Permanent
  • Full-time
  • 6 hours ago
  • Apply easily
You will lead the end-to-end livestreaming strategy and execution, covering both store-based and influencer channels to drive sales and elevate brand impact.
  • Develop and implement livestreaming strategies to maximise customer engagement and sales.
  • Oversee the management and optimisation of content for ecommerce platforms.
  • Collaborate with digital and marketing teams to align livestreaming initiatives with broader business goals.
  • Manage relationships with external agencies to ensure seamless execution of livestreaming activities.
  • Analyse data and performance metrics to refine and improve livestreaming campaigns.
  • Stay updated on trends in digital and ecommerce landscapes within China.
  • Ensure all livestreaming content adheres to brand guidelines and quality standards.
  • Provide leadership and guidance to team members involved in livestreaming projects.
Join a global brand and drive livestream commerce growthTurn local insights into standout livestream contentA successful Director of Livestreaming Management should have:
  • A strong understanding of the ecommerce and digital landscape in China.
  • Expertise in managing digital content and ecommerce platform marketing.
  • Experience in working with external agencies to execute digital initiatives.
  • Proven ability to manage and optimise livestreaming campaigns.
  • Solid analytical skills to interpret performance data and drive improvements.
  • A results-oriented mindset with excellent communication and leadership abilities.
Our client is a globally recognized consumer brand group with a strong digital presence in China. Livestreaming is a key growth engine within their eCommerce strategy.
  • Competitive compensation and performance-based incentives
  • International platform with cross-functional collaboration opportunities
  • Involvement in core strategic projects, driving livestream growth from the ground up
  • Comprehensive training programs and clear career development pathways

Michael Page