E-commerce and Digital Manager
Coty
- Shanghai
- Permanent
- Full-time
- Translate the global e-commerce strategy into a regional one tailored to Travel Retail. Plan and execute the E-Commerce strategy, e.g. Commercial, Marketing, pricing strategy, joint business partner plans.
- Closely work with the sales team and marketing operations team on the alignment for plan, budget & implementation of digital business. Join retailer meetings as e-com and digital expert.
- Building strategic partnerships with the E-commerce retailers' and other digital platforms, focusing on TR China.
- Work closely with the sales team and marketing team for the online promotions and special events, support cross channel marketing activities.
- Secure the investments and support from the regional as well as the global digital team.
- Ensure the seamless integration of online and offline business.
- Create and manage annual expense budget and sales forecast for eCommerce channel as aligned with the Commercial and Marketing teams.
- Develop and implement short- and long-term campaigns to increase E-Commerce retail sales, traffic, conversion, average order value, profitability and reduce shopping cart abandonment.
- Optimize E-Commerce channel websites design and layout to promote a premium customer experience.
- Search and review new technology and keep the company at the forefront of developments in digital business.
- Partner with Global Digital and Marketing teams on third party platforms to ensure all promotional opportunities and events are fully supported / executed.
- Collect information and consolidate reports to Global Travel Team, Global Digital Teams and most particularly to the Chief Digital Officer on best practices, market needs, insights, competitions….
- A minimum of 5 years of experience with China's ecommerce platforms.
- Ability to work autonomously, as well as part of a team, confident in managing relationships at all levels.
- Operationally efficient, strategically credible.
- Adaptive: Able to adapt plans, strategies and processes in ways suited to the needs of the business while promoting consistency.
- Executive presence: A seasoned business professional who is comfortable talking to, and influencing, senior decision makers.
- Organized: Well organized, with a disciplined approach to evaluating priorities in a fast-changing environment.
- Driven: Relentless pursuit of progress and achievement of goals.
- Being able to work under fast pace and in matrix organization.
- Come from the digital world with online sales experience.
- Excellent English communication skills, effective relationship building skills with internal and external partners.
- A salary that matches your knowledge and experience
- Great holiday benefits
- Comprehensive medical and commercial insurance
- Fair rewards given based on performance and individual abilities
- Promote flexible and diverse lifestyles and ways of working
- A first online/in-person interview
- A second interview
- You will receive a proposal with the terms of employment.