Consulting Manager - Marketing
Mastercard
- Guangzhou, Guangdong
- Permanent
- Full-time
- Craft personalized engagement strategies: Develop tailored growth marketing engagements based on customer demographics and behavior to captivate new audiences
- Manage multi-channel media platforms: Oversee email campaigns, sponsored content, and advertisements across various media platforms, optimizing for visibility and lead generation
- Drive CRM & analytics for growth: Segment audiences for data-driven campaigns from various data sets, focusing on increased spending and customer reactivation while employing analytics for impactful decision-making
- Optimize market insights & user experience: Analyze feedback to refine the card application process, conduct surveys for feature enhancement, and refine UX/UI design to improve conversion rates
- Champion collaborative innovation: Partner with internal and external stakeholders for targeted marketing, integrating AI into strategies while fostering an environment of innovation within the team
- Grow from coaching to enable ownership of day-to-day project management across client projects, and mentor junior consultants
- Undergraduate degree with Growth Marketing expertise and mindset, and work experience in driving omni-channel user acquisition and engagement
- Problem solving and user centric mentality, bringing creative solutions to complex challenges
- Proven capability in data analysis, translating raw data into actionable insights
- Client Management: track record in managing client accounts and leading digital marketing solutions
- Project Execution: Ability to plan and execute marketing strategies and campaigns across key marketing channels to drive impactful outcomes
- Collaboration: Thrive in a matrix organization structure, manage internal and external stakeholders effectively
- Communication: Excellent communication and presentation skills, capable of influencing colleagues and clients on the value of digital marketing projects. Articulate storyteller, translating complex insights into compelling narratives that resonate with audiences
- Innovation: Show the ability to ideate, manage, and roll out complex and competitive digital marketing initiatives. Think future-forward with a continuous focus on optimization and innovation
- Ability to communicate effectively in English and the local office language (if applicable)
- Eligibility to work in the country where you are applying, as well as apply for travel visas as required by travel needs
- Prior experience in UX/UI optimization is desirable. Certification is a plus
- Market savvy, understanding emerging trends and using market opportunities