Online Content Specialist (Social Media Direction)

Shanghai
Contract
Full-time

5 days ago

"You care about making a positive impact in the world. You understand greatness requires thinking differently. An inclusive and accepting work environment is important to you.A job at IKEA is so much more than home furnishings. Together, we work to make a better everyday life for the many. It's the perfect fit if you want to contribute, grow, and share. Join team and start a better life for yourself."You already applied for this job.Candidate profile (title) WHAT YOU'LL NEED TO HAVECandidate profile (text) • Broad knowledge of Marketing Communication in Retail

Broad knowledge of the Marketing creative & production process
Broad knowledge of Life at Home and Home Furnishing
Deep knowledge concerning the relation between content writing and SEO
Deep knowledge of dynamic content creation
Broad knowledge of CRM and 1 to 1 content
Good knowledge of evaluating creative communication
Broad knowledge of marketing technology
Broad knowledge of media channels
Good knowledge of the IKEA multichannel reality and online customer behaviours
Good knowledge of IKEA Concept, IKEA Brand Identity and IKEA Culture & Values

Key responsibilities (title) YOUR RESPONSIBILITIESKey responsibilities (text) • Act as a member of the Marketing function and wider E-commerce team, and proactively contribute to Marketing and E-commerce plans/outputs in order to deliver to the common objectives and goals and secure consistency of content and messaging across channels

Manage content localization process: adjust global material for local adaptation in order to secure local relevance
Continuously optimize the content, editorial process and efficiency, and contribute to the development with insights, recommendations and solutions in the area of content
Based on commercial and identified additional local needs, create new content when necessary and lead content adaptation
Work closely on a daily basis with range, merchandising, SEO (Search Engine Optimisation) and digital performance functions to secure cross-functional alignment in the wider E-commerce team
Coordinate and execute local A/B testing acting in line with guidelines set from Group Digital
Manage digital assets and publish locally relevant content on IKEA digital channels
Responsible for reviewing content assets, identify improvements, create pages and publish in digital channels
Continuously work with and organize digital content assets based on received plans
Actively cooperate with all key stakeholders within commercial and beyond to secure integration, common focus and maximize impact (for example Digital, CFF (Customer Fulfilment), Communications, Sustainability, BNOF (Business Navigation Operations & Finance), People & Culture)
Be an active player in driving an open and sharing climate, being a role model of the IKEA values, and contribute to the transformation of IKEA

Team vision ( title) ABOUT THIS WORK AREATeam vision (text) Our team is the voice of IKEA. We use words, pictures and videos to tell the story about IKEA, to build our brand and inspire people with our offer. We bounce ideas back and forth, we challenge each other and we are crazy passionate about communication. Of course we're also the ones who make sure to keep all our fellow co-workers informed, engaged and connected in a constantly changing business environment.

IKEA

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