Senior Marketing Specialist

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  • Taipei City China
  • Permanent
  • Full-time
  • 8 days ago
關於Gap集團我們旗下品牌在世界上的重要鴻溝之間架設橋梁。Old Navy讓時尚觸手可及，確保每個人都能獲得價廉物美的時尚單品。Athleta致力於釋放每一位女性的潛能，不論身材、年齡或種族。Banana Republic相信永續的奢華體驗屬於每個人。Gap更是啓發了全世界，讓所有人透過認真製作的現代服飾必備品展現其獨特個性。這一簡單的想法——即每個人都需要以自己的方式獲得歸屬感——是我們作為一間公司以及制定決策的核心。​我們的團隊由成千上萬名來自世界各地具有冒險精神、全局視野並為顧客、社區和地球行善的員工組成。如果妳具備全局視野，快速學習、無畏創新、大膽領導等品質，歡迎加入我們。About the RoleWhat You'll DoWhat You'll Do:Retail Marketing
  • Develop and implement retail marketing strategies to drive store traffic, customer engagement, and sales growth.
  • Manage mall marketing initiatives, including advertising placements and promotions, to enhance brand visibility and in-store footfall.
  • Oversee the localization, adaptation, and distribution of in-store marketing materials, ensuring alignment with TW buy and brand guidelines.
  • Coordinate the execution of weekly SMS campaigns, ensuring timely and effective promotional messaging to customers.
  • Partner with the CRM team to maintain and enhance VIP loyalty programs, ensuring ongoing engagement and retention.
  • Support CRM-driven online or offline initiatives aimed at reactivating inactive members and strengthening customer lifetime value.
  • Utilize customer data and insights to tailor marketing campaigns, optimizing touchpoints for personalized engagement.
Campaign Management & Analysis
  • Plan and execute marketing initiatives for new store openings, ensuring maximum brand exposure and customer acquisition.
  • Track and analyze the effectiveness of retail marketing campaigns, providing actionable insights to improve future performance.
  • Collaborate with internal teams and external partners to ensure seamless campaign execution and brand consistency.
Who You AreWho You Are:
  • Bachelor's degree
  • At least 5+ years of experience in retail marketing, or data-driven customer engagement.
  • Experience in the retail or fashion industry is highly preferred.
  • Strong analytical skills with experience in data interpretation, campaign performance tracking, and customer insights.
  • Familiarity with marketing analytics platforms, and digital marketing techniques.
  • Excellent communication and project management skills, with the ability to collaborate across teams and external partners.
  • Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word) and marketing automation tools.
  • Strong organizational and multitasking abilities with keen attention to detail.
  • Proactive problem-solver with a data-driven approach to retail marketing.
  • Ability to work independently while fostering a collaborative team environment.
Gap集團為員工提供公平就業機會，並致力於提供無騷擾、無歧視的工作環境。 我們承諾招募、錄取、訓練及升遷所有符合資格的員工，不考量相關身分背景。在決定是否錄取時，也不會考慮應徵者是否具有任何特殊身分。 我們因長期致力於平等而獲獎無數，並將繼續營造一個多元、包容且歸屬感強的環境。 今年，我們連續第17年被人權運動組織評選為“最佳工作場所”之一（a href="https://www.hrc.org/resources/best-places-to-work-for-lgbtq-equality-2022"），同時公司還被納入2021年彭博性別平等指數（

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