(Senior) Manager Trade Marketing -Electronic Consumer Brand
Michael Page
- Beijing
- Permanent
- Full-time
-Cultivate and develop potential users via online and offline marketing campaigns and activities, such as generation Z, to maintain and expand the user base.
-Develop and implement digital marketing campaigns and activities on online platforms and social media to expand the user base and enhance brand awareness.
-Develop and implement e-commerce promotion activities under the closely work with the Sales team to reach the target user groups and achieve the sales target.
-Develop and implement offline channel marketing plans to support the retail stores development and key account projects.
-Develop and make promotion materials to support the marketing and sales campaigns and activities.
-Monitor the movements of competitors, develop and implement the attack or the defence plans among the teams to maintain and expand the company's market share and influence.
-Be responsible for the trade marketing budget management to enhance the ROI.International Electronic Consumer Brand with 40 years history|Meaningful business growth as culture-Bachelor's degree or above, majored in Marketing or Communications preferred.
-More than 8-years work experience with 3 years and above experience in digital marketing for electronic consumer related products. Have product marketing experiences or have the general understanding as a plus.
-Understand the general features of the eCommerce platforms such as Tmall, JD, Bilibili, Red, Weibo and Wechat, etc., Having rich marketing promotions experiences in at least 2 platforms is a must.
-Understand or enthusiastic for CG fields, love painting(手绘爱好者), drawing or art design is expected as a plus.
-Fluent English as working language in spoken and written.
-Sense of responsibility, hard-working, good communication and team work, problem solving and ability to learn quickly.Our client is an international Electronic Consumer Brand with 40 years history and being famous for its design and technology.There are near 200 staff working in China contains sales marketing function as well as manufacturing for local operations.In 2022,they made 300million revenue covering online and offline business, both of B2B and B2C for business models.They advocate "meaningful growth"which retains the typical culture of western company so can offer people long-term development and stable working platform.-International Electronic Consumer Brand with 40 years history-Meaningful business growth as culture-Stable working platform