Digital Marketing Specialist - Jiujiang

Jiujiang, Jiangxi
Permanent
Full-time

22 days ago

At Kids2, we’re really good at what we do. And when we’re great at our jobs, we help parents be great at their jobs.Parenting is demanding, and that’s where we come in. We want to reimagine how brands can make it easier for early stage parents – not by just selling them products, but by providing holistic solutions that transcend borders, categories and aisles.No matter our title or department, at Kids2, our job is to create more tiny wins for parents, so they can create bright futures for their little ones. That’s a big task!We’re serious about what we do, AND we love to have fun. Our team is hardworking, entrepreneurial, and passionate about helping families create millions, if not billions of tiny wins.SUMMARYThis position is responsible for digital concepting and design across our brands. This individual is able to think strategically, translating the brand storytelling into high impact creative and has in depth digital design knowledge, with the ability to translate these concepts into executional digital assets across social, web, video and display. This role will support Brand Marketing efforts, inclusive of content development. This person should be well versed in digital design trends and is forward thinking with out of the box ideas for new content.PRIMARY RESPONSIBILITIES AND ESSENTIAL FUNCTIONS1. Campaign Execution & Optimization

Develop and deploy platform-specific marketing assets (banners, videos, livestream scripts) for Tmall/JD/Douyin.
Manage paid advertising (e.g., Tmall Diamond Display, Douyin Promo+) to maximize ROI and lower CAC.
Collaborate with KOLs/agencies for campaign ideation, content review, and performance tracking.
A/B test ad creatives, landing pages, and promotional offers to boost CTR/conversion.

2. Content & Community Management

Localize global brand content for Chinese social platforms (Weibo, Xiaohongshu, WeChat).
Monitor user-generated content (UGC), reviews, and sentiment; escalate issues to CRM team.
Plan monthly editorial calendars aligned with shopping festivals (618, 11.11).

3. Analytics & Reporting

Track KPIs (impressions, CTR, ROAS, CVR) using Alimama, Douyin Analytics, and Google Analytics.
Generate weekly performance dashboards and provide actionable optimization recommendations.
Audit competitor campaigns and identify tactical opportunities.

4. Cross-Functional Collaboration

Coordinate with e-commerce ops team to sync promotions with inventory/fulfillment.
Partner with product team to highlight key features in campaign messaging.
Support CRM initiatives for loyalty program integration.

QUALIFICATIONS & EXPERIENCE

3+ years’ experience in creative environment in either an advertising agency or creative capacity within an individual company
Strong understanding of design principles within digital, social, mobile and video platforms
Working knowledge of digital production

EDUCATION & SKILLS

Bachelor’s degree in business management, finance or other related field or equivalent work experience is required.
Ability to execute and excel in high-paced organization
Ability to deal with changing environments, tight timelines and multiple priorities
Outstanding oral and presentation-based communication skills
Ability to generate innovative concepts and create actionable executions for in market use.
Ability to think quickly and strategically within design parameters
Strong attention to detail
Ability to think creatively and flexibly
Works well with others in a collaborative, team environment
Ability to build trust among team members at all levels
A self-starter who instinctively and consistently creates personal and professional stretch goals and meets them.

CERTIFICATES, LICENSES, REGISTRATIONS

None required.

COMPUTER/TECHNICAL SKILLS

Must be proficient in PowerPoint, Excel and Word

PHYSICAL DEMANDS

When carrying out this task, we need to stand or sit up, have flexible hands and feet, and have normal listening and speaking ability.
The ability of color judgment is needed. The color blind and the weak are not suitable for this work.

WORK ENVIRONMENT

General factory working environment.
There may be business trips around Jiangxi Province, Guangdong Province, ,Hongkong, Shanghai and the surrounding areas.

We offer competitive pay, flexible hours, and generous benefits. Plus, to keep things fun (because we are all kids at heart), we offer a host of team member activities and philanthropic efforts throughout the year and company-wide awards and recognition for a job well done!Check out our website at www.kids2.com and our social media pages on LinkedIn, Facebook and Instagram for more information and open positions in the career section.Drug Free Workplace M/F/D/V

Kids2

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