Senior Executive, Marketing

AirAsia View all jobs

  • Guangzhou, Guangdong
  • Permanent
  • Full-time
  • 23 days ago
Job Description
  • Responsible for the overall go-to-market strategy, development, execution and optimization marketing campaigns for SNAP
  • Develop marketing calendar and channel/distribution strategy by having end to end accountability of commercial delivery into market and work closely with regional/local integrated marketing team, social media, digital marketing and creative team to ensure SNAP strategy is aligned to overall AirAsia.com Strategy
  • Build on product messaging that sets new products apart from others in the market to give them a unique selling point
  • Work closely internally with Business Development team to establish channel strategy (external party) Using creative channels to maximize promotional opportunities for AirAsia in a cost-efficient manner, building a consistent level of “buzz” around the brand Enhance the consumer purchase experience by developing and monitoring funnel strategy and conversion.
  • Constantly engage with Product team to enhance the user experience
We are all different - one talent to another - that is how we rely on our differences. At AirAsia, you will be treated fairly and given all chances to be your best.We are committed to creating a diverse work environment and are proud to be an equal opportunity employer.Search Firm Representatives - AirAsia does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place.

AirAsia