Specialist, Marketing Communications

• Develop audience‑focused, actionable campaign plans, in close collaboration with R&D team, commercial team and key stakeholders and in alignment with business priorities promoting Celanese products, solutions and capabilities

• Define campaign objectives, scope, timelines, and success criteria

• Lead digital‑first campaign activation, ensuring strong reach, relevance, and consistency across channels

• Drive commercial activation, partnering with commercial teams to turn campaign messages and news into action and growth opportunities

• Shape clear, compelling narratives, translating complex topics into engaging, usable storytelling

• Deploy the broader MarCom team (content, graphic design, events & support, social media and community engagement) to support campaign execution and drive business impact

• Manage project execution, including timelines, dependencies, and cross‑functional contributors

• Track and review campaign performance, applying insights to continuously improve effectiveness Qualifications 要求:

• 3-5 years Marcom experience or related background

• End‑to‑end campaign ownership with a strong digital‑first focus

• Technical storytelling: translating complex topics into clear, compelling narratives

• Development and use of modern content formats (e.g. digital, social, video)

• Driving broad digital reach across channels and audiences

• Performance tracking and use of data and insights to optimize campaigns

• Collaboration with commercial teams to support campaign activation and growth

• Working with subject matter experts to validate content and messaging

• Technical storytelling – shapes clear, credible narratives from complex topics

• Digital‑first mindset – designs campaigns for scale, reach, and modern formats

• Performance‑driven – uses data and insights to optimize impact and outcomes

• Execution‑oriented collaborator – drives delivery through strong cross‑functional partnership

Celanese