Head of E-Commerce

• Develop mid- to long-term strategies, annual business plans, and budgets for the company’s e-commerce channels.
• Formulate growth strategies based on market dynamics, platform rules, and the competitive landscape, and ensure effective execution.
• Break down sales targets, monitor business performance, and ensure the achievement of revenue, profit, and market share goals.

• Lead business cooperation and operational management across major e-commerce and pharmaceutical vertical platforms.
• Expand and maintain relationships with key platform customers, driving annual framework agreements, resource acquisition, and joint business plan execution.
• Manage major promotional campaigns, platform traffic resources, media investments, and sales performance during key commercial events.

• Oversee product listing, pricing strategy, inventory coordination, promotional rhythm, and expense efficiency.
• Build and optimize sales analytics systems to track key metrics such as traffic, conversion rate, average order value, and repurchase rate.
• Continuously improve product mix, investment strategy, and operating efficiency based on data insights.

• Work closely with Marketing, Medical, Legal, Compliance, Supply Chain, and Digital teams to drive key initiatives.
• Coordinate critical processes including product launches, content review, promotional campaigns, and fulfillment support.
• Strengthen collaboration between brand marketing and e-commerce conversion to improve consumer reach and sales performance.

• Build and lead the e-commerce sales and operations team, with clear roles, responsibilities, and performance objectives.
• Coach and develop team capabilities in platform operations, data analysis, customer management, and project execution.
• Foster a high-performing, collaborative, and results-driven team culture.

• Ensure e-commerce operations comply with pharmaceutical industry regulations, platform rules, and internal company compliance requirements.
• Identify and manage business risks related to pricing, promotional claims, campaign mechanisms, and customer cooperation.
• Promote a strong compliance mindset and effective risk management practices within the team.

• Strong understanding of major e-commerce platform operations, digital marketing tactics, and data analytics methodologies.
• Strong capabilities in platform negotiation, customer management, business planning, and resource integration.
• Solid understanding of traffic operations, conversion optimization, promotional planning, and expense management.
• Strong results orientation and commercial acumen.
• Excellent leadership, communication, and cross-functional collaboration skills.
• Strong problem-solving and execution capabilities.
• Able to thrive in a fast-paced business environment and travel when necessary

Takeda