Commercial General Manager - Beauty Device

Michael Page

Shanghai
Permanent
Full-time

20 days ago
Apply easily

The GM will have the full p&l ownership and responsibility for brand measures such as
marketing planning & activation, social media platforms, new product introduction
initiatives, KOL and influencer strategy & recruitment, ecommerce platforms, external
creative & content agencies, ecommerce and marketing investment & ROI. The list may
vary over time and is not intended to be exhaustive.The General Manager Commercial for China will be expected to build the Chinese business function under 2 brands from ground up with a clear strategic vision on what it takes to become successful in the Chinese skin care & beauty (tech) market and ensure all targets and objectives are met.The GM will have the full p&l ownership and responsibility for brand measures such as marketing planning & activation, social media platforms, new product introduction initiatives, KOL and influencer strategy & recruitment, ecommerce platforms, external creative & content agencies, ecommerce and marketing investment & ROI. The list may vary over time and is not intended to be exhaustive.Key Responsibilities:

Build a clear strategic vision for growth and leadership in the market
Develop brand strategy focusing on the consumer journey and how to move a consumer through the marketing funnel creating awareness, consideration, and conversion.
Develop and execute a 360-marketing plan, based on short-term execution and long-term growth
Lead and promote the launch of new products and marketing initiatives to obtain the large market share
Develop the brands ecommerce channels & platforms with a strong focus on increasing traffic and conversion
Work with local agencies and the International brand lead, to produce and review local brand and product marketing content and assets for all consumer touchpoints.
Manage social media platforms to drive awareness, engagement, and demand within our target audience.
Sets strategic direction for the China product portfolio and provides input to the international product teams on future product requirements
Develop a local brand ambassador & KOL plan and effectively onboard KOL's and brand ambassadors.
Drive the development of the brands ecommerce presence on all ecommerce and social commerce sites such as Tmall, JD.com, Douyin, WeChat, Little Red Book and any upcoming new platforms
Measure digital KPI's, brand strength, monitor and analyse marketing activities; create reports to demonstrate effectiveness, ROI and opportunities for growth.
Work with local trading partners and customers to develop the brands marketing plans and to help execute these plans across multiple sales channels and ecommerce platforms
Monitor competitor marketing activity, drive results through strong understanding of category dynamics and drivers
Work with key stakeholders/customers & suppliers to create a consumer led, category driven approach to

all activities * Work effectively with the full business p&l with a constant desire to improve the metrics with the aim to reinvest in growing the brand

Ability to process and understand and prioritize competing business needs
Strong project management skills including the ability to manage multiple projects simultaneously.
Lead a local team to perform to the high standards

Reporting to Chief Commercial Director based in Europe|In charge of China commercial teamThe GM should have a strong functional knowledge of digital marketing and execution of multichannel marketing programs with specific expertise in development of strong winning local consumer propositions within consumer goods, luxury lifestyle, agency and/or beauty, building consumer pull models and customer journeys and working with KOL's and Brand ambassadors. S/he will have a wellrounded personal style and demonstrate the ability to communicate across geographies and grow mutually beneficial relationships with our internal and external stakeholders.The person will have an affinity for local consumers and customers, and bring passion, strength of character, rolling sleeve up attitude and a bias for action. They will be a demonstrable expert in social media marketing (paid and organic) and strong understanding of KOL marketing with experience in negotiating deals.S/he has extensive experience in managing a full P&L and cash and a strong track record in driving sales results and profitability. S/he is a self-starter, who works independently and has experience in working in global teams, whilst being a strong local head with outstanding people management skills.My client is an international beauty-tech group that aspires to make beauty more accessible to women around the world. Since the beginning of establishment, they have empowered beauty with technology, made unattainable beauty at fingertips, and helped more women explore the beauty of energy inwardly. They are committed to taking this dedication further and creating more premium at-home beauty devices.They will invest heavily in China market for future growth with existing brand and new brand to be launched in 2024 for China.This a fantastic opportunity to join a growing business, as a key member of global team. You will be responsible for its China commercial business.Salary & package negotiable, but commensurate with current market, experience and current earnings.

Michael Page