Marketing Communications Manager市场传讯经理
- Chengdu, Sichuan
- Permanent
- Full-time
- Marketing Communications Manager are required at all times to be in observance of Hotel and Company policies and procedures, and interdepartmental cooperation.
- Observance of Hotel and Company policies and procedures including promotion and participation in the Colleague Engagement Survey (CES), Health and Safety and JD Power initiatives.
- Monitor and strictly adhere to company and hotel Social media policies and regulations.
- Manage and execute a commerce strategy to include all marketing efforts of the property including traffic and revenue generation programs via SEO, SEM, affiliate relationships, email, and other online mechanisms. These programs will cover both acquiring new customers and encouraging repeat visits by existing customers.
- Own and manage all hotel databases, ensuring additions and updates are made in a timely manner and adds blasts from the different areas are controlled.
- Coordinate Hotel campaigns locally for packages, food & beverage and Willow Stream offers as well as campaigns executed through the campaign team at Fairmont Corporate office.
- Oversee customer retention strategies using email, newsletters, social online media, and telephone messaging etc. to increase customer frequency.
- Continuously improve the online experience and take the initiative on specific new efforts (i.e. Chinese micro site).
- Responsible for content updates on Fairmont.com and Hotel micro site including new landing pages that are designed to bring visitors to the property. Coordinating the hotels web composer team representatives from all departments.
- Champion social media strategies (i.e. newsletter, magazine, radio, on-line websites: TripAdvisor, Twitter, Weibo, Baidu Knows, Sina Blog, weichat, etc) including daily and weekly entries submitted from each department.
- Manage presence on targeted sites and acquire links from local/regional tourism sites.
- Manage the properties advertising efforts including display advertising, ad networks, paid directory inclusions etc. Identify the most compelling ad imagery & copy for the local market.
- Daily checks on social media feedback and owning responses coordinated with Exec office and relevant departments
- Identify new trends and opportunities for the property.
- Coordinate internal marketing such as in-room channels etc.
- Assist the Director of Marcom in hosting blogger and media fams, and in day to day Marketing Communication duties.
- Other duties, as assigned
- 任何时间都需要遵守酒店和公司的政策， 以及各个部门之间的合作政策。
- 遵守酒店和公司的政策和流程包括员工敬业度调查，健康与安全，和宾客满意度调查
- 监督和严格遵守公司和酒店的媒体政策和规章制度。
- 通过SEO, SEM，联盟关系，电子邮件和其他的在线机构，管理和执行电子商务战略，包括酒店所有的在线营销工作及买卖和创收方案。这些方案将在覆盖新客户的同时鼓励老客户再次回访。
- 负责管理酒店的资料库确保所有信息及时增加和更新，并合理控制管理从不同渠道进来的邮件。
- 协助酒店进行当地的促销活动包括促销包价，餐饮和蔚柳溪的价格，并协同总部的同事贯彻这些活动。
- 监督客源，通过电子邮件，通讯，网络媒体和电话通讯等，以增加客户的光顾率。
- 不断提高网络经验和积极倡导新的途径方法（例如：中国的网络传媒）
- 负责更新Fairmont.com的内容和酒店网站包括建立新的网页从而吸引更多的客户光临酒店。协调各个部门的酒店网络负责人。
- 维护媒体战略（例如：报纸，杂志，网站：TripAdvisor, Twitter, 微博，百度，新浪微博，微信等），包括各个部门每日和每周所提交的所有信息。
- 管理酒店在目标网站的存在形式，并从本地/区域旅游网站获得链接。
- 管理酒店的宣传包括广告的设计，广告网络及支付目录等。确定最吸引人的广告形象并投放当地市场。
- 每日检查社交网络的反馈并协调行政管理层和相关部门做出回复。
- 为酒店寻找和确认新的商务趋势和机会
- 协助酒店内部的市场推广，例如客房内的电视频道等。
- 帮助市场传讯部总监管理酒店的微博和媒体活动，并跟进每日的市场信息。
- 其他被分配的工作
- Minimum of 24 months experience in Marketing Communications and working with Internet and Online marketing.
- Excellent written and verbal communication skills.
- Experience in working with creative agencies.
- Fast learner, can learn new programs and tasks quickly and effectively.
- Comfortable working with various Microsoft Office applications; Word, Excel, PowerPoint.
- Bilingual Mandarin / English is essential.
- Career and results oriented with the ability to be flexible with hours, days off, assignment and additional duties.
- Must be able to work well under pressure in a fast paced and constantly changing environment.
- High guest service skills.
- 最少24个月以上的市场传媒或互联网及网络营销的工作经验
- 有较强的书面和口头表达能力
- 有在创意机构的工作经验
- 学习能力强，能快速学习新的事物并有效的完成工作
- 熟练使用MS Office办公软件，如：Excel、Word、Outlook、and PPT等
- 语言要求：中文和英文
- 能接受灵活的工作时间，休息日，工作分配和额外的工作
- 能在快节奏和不断变化的环境及压力下工作
- 高度的客人服务技巧
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