Consumer Strategic GTM Sr. Professional
- Beijing
- Permanent
- Full-time
- China - Beijing - 北京（Beijing）
- Develop and launch clear Global GTM strategies by aligning diverse product launch cadences and Global GTM approaches into a unified strategy.
- Ensure Lenovo's strategies are effectively translated into actionable plans and executed across global markets to gain more shelf space.
- Drive alignment across global cross-functional teams (marketing, sales, product, and services) and external channel partners to achieve unified execution.
- Design and execute end-to-end Global GTM plans for both notebooks and adjacency, balancing limited product portfolios with market demands.
- Collaborate with WW & GEO team launch integrated marketing campaigns and promotions to drive sales growth and market share growth.
- Collaborate with GEO team and figure out global top retailers with tier-based channel management methodology.
- Navigate misaligned priorities and competing stakeholder interests to ensure cohesive execution.
- Build strong relationships with internal teams, channel partners, and alliance partners to drive collaboration and achieve business objectives.
- Monitor and respond to market trends, competitive dynamics based on business data.
- Drive innovation in GTM approaches to adapt to evolving business models and market conditions.
- Establish effective communication mechanisms and standardized management processes to ensure operational efficiency.
- Utilize project management methodologies to track progress, identify gaps, and optimize execution.
- 7+ years of experience in go-to-market strategy, product marketing, or business development, preferably in the technology or consumer electronics industry.
- Experience in ecosystem integration (hardware, software, and services) is highly desirable.
- Oversea working experience or top retail experience is highly desirable.
- Strong project management and organizational skills, with the ability to manage multiple priorities in a fast-paced environment.
- Excellent communication and stakeholder management skills, with the ability to influence and align diverse teams.
- Analytical mindset with the ability to identify trends, gaps, and opportunities for optimization.
- Creative problem-solving skills to navigate complex challenges and drive innovative solutions.
- Fluency in English is a MUST for effective communication.
- China - Beijing - 北京（Beijing）
- China
- China - Beijing
- China - Beijing - 北京（Beijing）