Regional BD Manager - Northeast

Shenyang, Liaoning
Permanent
Full-time

2 months ago

Job Description:About usTreasury Wine Estates (TWE) we are proud of our portfolio of brands that have tremendous heritage, rich quality, and a reputation for excellence across the globe. At TWE we are led everyday by our purpose, Boldly Cultivating. We are boldly cultivating value through our brands, wine, people & environment for enriched & joyful communities.At TWE we cultivate our teams to be their very best. And in turn, our people push us to make bigger and bolder decisions. Our focus on Boldly Cultivating unites us as a global team - known for the experiences we create for our consumers, customers, partners, suppliers and our people.To learn more about our purpose and our renowned portfolio of global brands, click .About the roleTo champion the growth of Penfolds L&I (Luxury & Icon) Wines by acquiring and cultivating high-value clientele, curating bespoke brand experiences, and driving sustainable revenue growth. This role is pivotal in reinforcing Penfolds' prestige positioning and achieving both individual and team sales excellence.Customer Management & Sales Excellence

Partner with Tier 1 to develop 2rd L&I network in local province, especially in Focused cities to enhance customer awareness and increase Penfolds brand loyalty.
Lead and execute L&I related programs in region efficiently & effectively to make sure brand promotion
Thoroughly understand the company's positioning and expectations for L&I. Based on corporate strategic goals, aligns with Regional Marketing Manager to plan and execute brand promotion, target client acquisition, product sales, event hosting, annual tastings, banquets and training tasks in the related region
Proavtively design/plan L&I related events , negotiate with related vendor and make sure events landing with marketing team
Maintain HNWI (High-Net-Worth Individual) database with personalized engagement (e.g., limited-edition launches, VIP tastings, banquets).
Provide regular sales forecast and reports, and feedback on marketing and products to sales management
Leads and works with the cross teams to maintain effective relationships with established customers by providing added value solutions
Consistently achieve and exceed sales targets across acquisition, revenue, and profitability metrics
Always represent the company in a professional manner and with integrity
Identify and pursue opportunities for market expansion. And develop strategies to enter new markets and increase the organization's footprint.
Based on the varying levels of consumer awareness and acceptance of the wine category across different regions, establish a communication model inspired by non-alcoholic industries. Through sharing knowledge about wine history and culture, company background, unique winemaking techniques, and product introductions, guide the audience to recognize and better understand the Penfolds brand. This will enhance customer awareness and increase brand loyalty.
Analyse market trends and customer needs to refine sales approaches for maximum conversion
By creating immersive experiences and sharing knowledge, establish a strong connection between the products and the audience. Enhance high-net-worth clients' awareness of Penfolds L&I products, and promote the brand's culture, history, and craftsmanship.

Manage internal budget

Manage all trade related cost to ensure it is optimized and creates business value, in line with the regional L&I business plan
Establish and reinforce processes for cost management in line with corporate governance and other legislative requirements
Creating tailored promotion to appeal to luxury clientele

Cross-functional Collaboration & Self Management

Partner with marketing, product, and supply chain teams to ensure alignment of luxury positioning and operational execution
Employ storytelling techniques to convey Penfolds' heritage, craftsmanship, and winemaking artistry, enhancing brand resonance among discerning audiences
Demonstrate professional leadership and commitment in administering TWE values.

About you

Bachelor's degree in Business, Marketing, or a related field;
Mastery of the intricacies and nuances of the luxury sector
At least 10 years of working experience in the alcohol industry, with no less than 6 years of experience working in a frontline alcohol Company
Trade / Liquor knowledge - in particular wine industry experience will be highly regarded
Focused on luxury alcohol and holding resources of some key channels and VIPs
Experience in dealing with a demanding customer base
Mature in business acumen, strategic thinking and influencing in order to develop initiatives (sales drivers) to achieve targeted results
Effective negotiation skills including researching and being clear of the needs of the key stakeholders in the negotiation, and then effectively exploring alternatives and positions to reach outcomes that gain all stakeholders acceptance.
Capability to overcome customers objections and consistently gain advantage over the competition through superior business proposals and strong persuasive selling skills
Demonstrated experience in leading a successful team to achieve objectives through skills in performance management, conflict resolution, team building and team motivation
Ability to understand, embrace and capitalise on change and lead others through change
Self-driven, growth mindset and agile in learning
Ability to effectively manage time and prioritise workload
Willingness for extensive travel within the region
Proficiency in Microsoft excel, word, PPT

Why you'll love it here:Our culture is built on bringing our whole selves, being courageous and delivering together - it's our DNA and the heart of who we are at TWE.We prioritise your growth with access to global career opportunities and structured programs designed to support your health, wellbeing and career development.Enjoy the world's most desirable wines through our generous employee product allowancePlus, you'll get an extra day off each year with your “TWEforME Day” - a day to spend however you choose!We offer a range of great benefits such as flexibility, rewards and discounts and health and wellbeing initiatives. To find out more, click .It takes all varietals!At TWE, we proudly celebrate diversity and are committed to being an equal opportunity employer. Our goal is to build a workforce that reflects the diversity of the consumers who enjoy our products.All qualified applicants will be considered for employment regardless of age, race, colour, religion, gender identity, national origin, or disability. If you require any assistance to be included in our process, please contact , quoting the job title and reference number.

Treasury Wine Estates

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