PR Executive
上海庾胜商务咨询有限公司
- Huangpu, Shanghai
- Permanent
- Full-time
1. Maintain media relationships, draft press releases, manage sample garments,
and coordinate celebrity street-style photoshoots and media events.
2. Facilitate internal and external communication to ensure smooth information
flow, and assist managers in providing strategic PR consultation.
3. Collaborate with the team to plan and execute offline events, monitor brand
performance, and prepare market analysis reports.
4. Manage media and influencer/KOL/stylist/VIP/community exposure and gifting
initiatives to maintain strong relationships.
5. Continuously explore new VIP/community opportunities, stay updated on
fashion trends, and compile relevant data.
6. Independently liaise with media/KOLs to publish content, pitch media
placements, and coordinate collaborations.
7. Work cross-functionally to ensure smooth execution of PR campaigns and
social media strategies. Requirements:
1. Minimum 3 years of relevant work experience; prior experience in fashion,
high-end apparel, or luxury industries is preferred.
2. Bachelor’s degree or higher in Public Relations, Marketing, Fashion
Communication, Cultural Arts, or related fields.
3. Proficiency in English as a working language.
4. Excellent Chinese copywriting skills with the ability to independently draft
press releases.
5. Proficient in Microsoft Office; familiarity with Adobe Photoshop/Premiere is a
plus.
6. Strong communication and coordination skills, team collaboration spirit, and
ability to achieve assigned KPIs independently.
7. Logical thinker with a strong sense of responsibility, resilience under pressure,
and exceptional multitasking abilities.
8. Genuine interest and passion for the fashion/fashion communication/media PR
industry
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