Sales and Marketing Director - Audio

Michael Page View all jobs

  • Shanghai
  • Permanent
  • Full-time
  • 1 month ago
  • Apply easily
We are looking for an experienced, strategic and results-oriented Sales and Marketing Director to lead and oversee the entire sales and marketing function for our audio brand/products. You will be responsible for building brand equity, driving market expansion, managing the sales & marketing team, and delivering sustainable business growth across all channels and region
  • 1. Develop and execute the overall sales & marketing strategy aligned with company business goals, covering brand positioning, product marketing, channel development, and revenue growth.
  • 2. Lead, manage and develop the sales and marketing team, set clear KPIs, coach team members, and build a high-performance organization.
  • 3. Oversee full-channel sales management: offline retail, distributors, e-commerce, B2B corporate clients, cross-border and overseas markets as applicable.
  • 4. Drive brand building, marketing campaigns, digital marketing, social media, PR, content & influencer cooperation to enhance brand awareness and market share in the audio industry.
  • 5. Conduct market, competitor and consumer insight analysis, identify industry trends, and adjust product and go-to-market strategies accordingly.
  • 6. Work closely with R&D, product, supply chain and operations teams to define product roadmap, pricing strategy, launch plans and promotion calendar.
  • 7. Manage key accounts, strategic partners and distributors; maintain strong business relationships and resolve critical commercial issues.
  • 8. Monitor budget, P&L, sales performance, marketing ROI and market share; provide regular business reviews and forecasts to senior management.
  • 9. Explore new business opportunities, emerging channels and potential markets to support long-term business expansion.
Premium consumer audio brandGreat company culture and stable career platform
  • 1. Bachelor's degree or above in Business Administration, Marketing, International Trade, or related fields; MBA is a plus.
  • 2. 5+ years of senior sales & marketing management experience in the audio industry is a must.
  • 3. Proven track record of managing a team to achieve substantial revenue and profit growth at a director/head level.
  • 4. Deep understanding of the audio industry ecosystem, product features, consumer behavior, retail and online channel dynamics.
  • 5. Strong strategic thinking, business acumen, decision-making ability and cross-functional leadership.
  • 6. Excellent experience in brand building, integrated marketing, digital marketing and project execution.
  • 7. Outstanding negotiation, communication, presentation and leadership skills.
  • 8. Fluent in written and spoken English; capable of working in an international or cross-border environment.
  • 9. Strong data-driven mindset, result-oriented and able to work under pressure.
The hiring organisation is a well-established company within the audio industry, enjoys great reputation among it's customers
  • Home base job with full flexibility
  • Work life balance
  • Senior management role with clear career development path
  • Dynamic and innovative brand culture
  • Comprehensive benefits: social insurance, annual leave, team building, employee welfare

Michael Page