MAIN RESPONSIBILITIES：Brand Strategy:1、Lead brand 1-year plan and long-term strategy2、Convert brand growth into real business results3、Brand budget planningPortfolio Management1、Innovation product pipeline, including innovation strategy, concept, packaging;2、Portfolio optimization, including pack-size, seasonal packs and regional needs;3、Business Growth Engine Lean into focused channels (O2O, EC and CVS) and drive marketing initiatives to gain shareBrand Activation1、Lead brand communication to continuously build Hoegaarden’s super premium position and high-quality imagery2、Social communication & brand experiential based on different marketing initiativesJOB CONTACTS：Internal contacts:1、Hierarchical reports2、Marketing, sales (HQ & regional), trade marketing, Innovation, insights, media team, procurement3、Other departments according to functional needs including finance, legal, PR, supply & logistics etc.External contacts:1、Creative agencies2、PR, Digital & Media agencies3、External customerABILITIES & COMPETENCIES：1、Strong business sense and growth mindset2、Good at analytical and structural thinking skills;3、Passionate about marketing power and creative excellence4、Be sympathetic and consumer centric;5、Strong personal influence and leadership skill;6、xcellent in cross-team communication and 3rd party partnership;7、 An eye for premium lifestyles & trendy design8、Ownership, self-driven, resilient, curious, enthusiastic平等雇佣原则百威中国坚持平等就业和不歧视原则，致力于工作场所的多样性。我们采取一切措施提倡多元化，消除歧视、偏见，骚扰，重视和尊重员工、股东和消费者的差异。具体而言，我们确保所有申请人、员工、供应商、承包商、客户或顾客享有均等机会，而不受种族、肤色、国籍、性别、性取向、性别认同或表达、宗教、年龄、婚姻状况、怀孕状况、残疾或军人/退伍军人身份特征的不同而有所歧视，并免于骚扰。
