Brand Design Manager

Henkel View all jobs

  • Shanghai
  • Permanent
  • Full-time
  • 22 days ago
About this Position
  • This position is part of SK retail MKT - brand design team, which will offer you a great opportunity to have a holistic view on category strategy, portfolio, pipeline and each NPD. You will be the creator for future “HERO SKU”.
What you´ll do
  • CATEGORY STRATEGY:
- Support Fashion Color & Styling category strategy based on category/market trends and consumer insights, defines clear roadmap and growth priorities for category and brands in China.
- Support Fashion Color & Styling 5Y pipeline in China market to drive category growth.
  • NEW PRODUCTS DEVELOPMENT:
- Market intelligence: familiarize with Fashion Color & Styling category trend and local market & consumer insights to create new products ideation.
- Lead collaboration with regional team on regional NPD development and ensure all NPD on-time-in-full delivery in China.
- New Product Development: execute NPD projects including conceptualization, validations (GOI, GOII), development (formula, claim, packaging, artwork, price) with internal and external partners (R&D, NPI, Supply Chain, Purchasing, Production, Legal, Agencies, etc.) and implementation.
- NPD handbook: compile handbook including NPD background, NPD details, communication strategy and NPD launch toolkit.
  • NPD LAUNCH TRACKING:
- Launch tracking: closely monitors launch performance and coordinates with local market to seek optimization opportunity.
  • BRAND PLAYBOOK (local brand):
- Develops brand playbook including manifesto, brand purpose, brand proposition, TA, Attributes and key benefits, brand role, etc.What makes you a good fit
  • 3- 5 years' working experience of marketing role in FMCG company, NPD experience is a must.
  • Beauty related industry experience is preferred, and beauty sense/insight is a must.
  • Have passion to Fashion Color and Styling category.
  • Excellent work ethic, marketing ability combined with managerial skills.
  • Bachelor degree, Fluent in spoken and written Chinese and English.
Some perks of joining Henkel
  • Flexible work scheme with flexible hours, hybrid work model, and work from anywhere policy for up to 30 days per year
  • Diverse national and international growth opportunities
  • Global wellbeing standards with health and preventive care programs
  • Gender-neutral parental leave for a minimum of 8 weeks
  • Employee Share Plan with voluntary investment and Henkel matching shares
  • Comprehensive Group Insurance Scheme
  • Annual Physical Examination
  • Flexible Benefits cover for dependents
  • Company Products Discount
At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different genders, origins, cultures, religions, sexual orientations, disabilities, and generations.

Henkel