Marketing Specialist, China

Audiokinetic

Shanghai
Permanent
Full-time

20 days ago
Apply easily

Join our team and experience Audiokinetic!This role requires excellent communication and collaboration skills, as well as the ability to be resourceful and solutions oriented. You will work with cross‐functional teams and be part of a global marketing team, while reporting to Audiokinetic’s Country Manager, China. In alignment with the China team and HQ Marketing, you will define and coordinate marketing initiatives and activities for the China market to drive local community and business growth.Our ideal candidate is able to wear multiple hats and enjoy a dynamic team environment. If you have a background in sound design or experience working in the gaming industry, as well as a passion for building community, we want to meet you!This role is located in our China, Shanghai office, and requires a high level of autonomy and operational expertise.What will you do?The work involves, but is not limited to, the following:

Assist in conducting local market research and competitive analysis for game audio and other segments towards strengthening Audiokinetic’s positioning within the China market;
Ensure that marketing and communications initiatives surrounding product releases and updates are tightly integrated and aligned with the HQ Marketing team;
Develop and distribute promotional and educational content including company blogs, videos and newsletters in alignment with global company guidelines;
Identify local influencer communities, and source thought leadership and educational blogs and video content for the company’s China channels;
Coordinate with internal localization team to ensure timely localization of content for and from the China market;
Review translations of website content as well as marketing content and blogs prior to publishing;
Coordinate all company events including community meetups in alignment with the Sales team, and larger marketing events such as the company’s Wwise Tour and Interactive Music Symposium, in alignment with HQ Marketing;
Liaise with local vendors/suppliers/freelancers as needed;
Upkeep a list of tradeshows in China, and coordinate with internal and external stakeholders to cater to requirements for participation;
Manage the company’s brand image and presence at industry events;
Maintain and optimize the company’s WeChat, Weibo and Bilibili accounts to grow the company's online community;
In alignment with HQ Marketing, coordinate paid acquisition campaigns with Baidu and WeChat account managers, to promote the company digital presence and expand lead generation pipeline;
Coordinate and promote educational events for the Audiokinetic Education Program and promote Wwise Certifications to students as well as academic institutions and universities;
Support Sr. Education Program Manager, HQ, in collaborating with schools and universities in China;
Provide administrative support to the team, and assist in maintaining up-to-date contacts in the company CRM following Sales and Business Development tradeshows and events;
Align with HQ Marketing and Country Manager, China, to observe and maintain the Marketing budget for China;
Monitor marketing KPIs while keeping HQ informed of progress.

Who you are:

Bachelor's degree in Marketing, Communications, Journalism or relevant field;
At least two (2) to three (3) years of experience in a similar role;
Background in sound design or music production, or in the gaming industry;
Chinese fluency and English proficiency;
Excellent written and verbal skills;
Experience in managing corporate accounts on China specific online platforms and operations e.g. WeChat, Bilibili, Weibo, Baidu;
Experience with event planning and execution;
Experience in multimedia content creation;
Multimedia skills (E.g. video editing, graphic design, PowerPoint);
Extremely organized with the ability to prioritize short-term and long-term tasks;
Exceptional thoroughness and attention to detail;
Experience with CRMs and Marketing Automation software, an asset;
Autonomy, resourcefulness, and willingness to quickly learn Wwise and various software;
Open to domestic and international travel as required.

Why join the Audiokinetic team?Audiokinetic is the leading provider of cross-platform audio solutions for interactive media and gaming, and sets new standards in interactive audio production for location-based entertainment, automotive, consumer electronics, and training simulation. A trusted and strategic partner to the world’s largest interactive media developers and OEMs, Audiokinetic has a long-established ecosystem of allies within the audio industry and amongst platform manufacturers. The company’s middleware solutions include the award-winning Wwise® and SoundSeed®, as well as Wwise Automotive™ and Strata™.Audiokinetic, a Sony Group Company, is headquartered in Montréal, Canada, and has subsidiaries in Tokyo, Japan, Shanghai, China, and in Hilversum, The Netherlands.We are looking for people passionate about interactive audio in games, virtual reality, and interactive experiences. We value creativity, curiosity, attention to detail, collaboration, autonomy and initiative.If you’re interested in helping us shape the future of audio production, click the “Apply for this job” button to submit your application. We know that applying to a new role takes a lot of work and effort and we sincerely value your time.

Audiokinetic