Account-abilities1. 75%of time spending – Key Brand InsightsResponsible for Key brands insights work,closely work together with brand team as key stakeholder to monitor brandperformance, identify brands challenges and lead & conduct consumerresearch to diagnose and drive actions together with brand teams2. Youth culture & trend, media behavior& passion pointsLead on insights digging for youth generation.Qualifications and Technical competenciesrequiredEducationLevel: University Degree, Bachelor or AboveMajor/Specialty: Business, Math orStatistics – MBA is a plusExperience·The position requiresan individual with at least 8～10 years’ experience of relevantexperience in insights(in-house is amust) and big data related research area.·The successfulcandidate must have comprehensive knowledge of both quantitative and qualitativeconsumer research methodologies, strong project planning & managementskills, experience with syndicated data as well as ad-hoc consumer researchexperience.·The candidate musthave experience of leadingindividual brand insights role in the past, with full experience of brandpositioning, brand innovation and brand performance tracking.·The candidate mustfamiliar with current market methodology including: Nielsen RMS data, BrandHealth Tracking, Copy Test, Campaign post tracking and Innovation basic testmethodology.·Big data experience: incl. familiar with Ali/Jingdong/Tiktok platform’s data,understand & can use TMIC & Databankto answer business questionsTechnical competencies(Job related)·Fluency in Chinese(Mandarin) and English, both orally and written·Computer literacyi.e. Excel, Powerpoint, Word and strong database management skills·The successfulcandidate should demonstrate:-Effective communicationabilities – both written & verbal-Strong analyticskills-Team spirit / Stronginterpersonal skills-Positive andproactive working style-Problem solvingattitude and be result orientated-Strong projectmanagement skills-Sense of urgency / ability to work under flexibleworking hours when necessary-Be reliable and ableto work to deadlinesEqual Opportunity EmployerBudweiser China is an equal opportunity employer that is committed to workplace diversity and non-discrimination. Budweiser China strives to create an inclusive work environment that is free from discrimination and harassment and that values the differences of our employees, shareholders, and consumers. Specifically, we prohibits discrimination or harassment against any applicant, employee, vendor, contractor, customer, or client on the basis of, race, color, national origin, sex, sexual orientation, gender identity or expression, religion, age, marital status, pregnancy, disability or military/veteran status, or any other basis prohibited by law.
