Marketing Specialist
Gauzy
- Guangzhou, Guangdong
- Permanent
- Full-time
- Branding and building: through a variety of online and offline channels to optimize the existing brand image, to create a high-tech high-end brand perception, to promote differentiated brand value.
- Content marketing:
- Responsible for the optimization of Baidu advertising and website management, and doing a good job in promoting online channels.
- Have an in-depth understanding of the gameplay of multiple social media platforms including WeChat Channels, Douyin, Xiaohongshu, WeChat official account, etc., and be responsible for creating, editing/editing, and publishing content, and regularly review the effect.
- Responsible for obtaining and downloading relevant promotional documents and materials from the Israel/American marketing department, and promoting them on promotional channels in China.
- Responsible for providing Chinese market information to third-party companies to meet the needs of follow-up agents and other promotional agencies.
- Event planning and execution:
- Responsible for the planning, organization, and execution of offline market activities, including but not limited to forums, exhibitions, etc.
- Assist partners in exhibiting or event assistance, including preparation of samples and on-site support. System maintenance and management: regular project procurement via bidding (RCC) system of the five sub-accounts of statistics, and organize the results into reports.
- Potential customers handling and management:
- Handle calls and emails from Baidu, engineering procurement via bidding (RCC) system, and other channels, and be responsible for assigning them to sales managers in corresponding regions according to needs.
- Collect and organize all potential customer information (including events, exhibitions, and company advertising prospects), and report regularly to superiors.
- Others:
- Accompany company leaders to negotiate with customers, and introduce and promote products during meetings.
- Complete other tasks arranged by the headquarters marketing department or company leaders.
- Required to have experience working in a foreign company or studying abroad
- Experience in marketing and promotion of high-end brands
- Proficient in English listening, speaking, reading, and writing
- Full-time undergraduate degree or above
- Work experience is relatively long, with infrequent job changes
- Skills: PPT typesetting and beautification, proficient in using picture processing and video editing software, fluent in English
- Character: meticulous and serious, eager to learn, honest, and good at communication
- Experience in team management