市场传讯副总监

  • Beijing
  • Permanent
  • Full-time
  • 16 days ago
1. Develops an annual communications plan with specific goals and budgets as outlined in the hotel's marketing plan/communications manual. Prepares working plans to achieve goals and ensures the communications team is fully briefed on goals and progress.2. Compares actual achievements against goals on a regular basis and takes corrective action.3. Assists the GM and DOSM in the planning of all mailing activities,and oversees their execution.4. Ensures that the corporate ID manual is kept up-to-date and implemented as appropriate.5. Prepares on a timely basis the monthly sales & marketing“communications” report.6. Supervises and directs photography for advertising, collateral andpublic relations purposes in liaison with the DOM / GM, the advertising agencyand the field marketing department at corporate office.7. Ensures the department has a comprehensive master slide/photo/CD library for all advertising, collateral and public relations activities, and regularly sends these to corporate office for the image library.8. Supervises operations of the in-house art department.9. Monitors activities of competitor hotels and trends within the industry.10. Performs additional related duties as deemed necessary and appropriate to the communications status.
Direct Marketing1. Be pro-active in the conceptual planning of DM activities, and oversees their execution.2. Takes an integrated approach to DM activities, ensuring a consistent and quality image is projected.3. Assists the DOM in the planning, implementation and tracking of electronic marketing activities.4. Maintains budget control.Collateral1. Coordinates and executes production of all printed materials, with assistance of advertising agencies, following the specifications stipulated in the corporate ID manual.2. Ensures hotel information is updated regularly on the internet/intranet.3. Supervises the production and quality of all displays and temporary signage in hotel public areas.4. Supervises and budgets for quality gift items as appropriate. Ensures the correct hotel logo usage is applied on gift items as stipulated in corporate ID manual.5. Supervises the in-house graphic designer and/or print shop.Advertising1. Works with the DOM /GM and advertising agency on the rooms and food & beverage tactical advertising campaigns' creative and media plans.2. Maximises advertising budget by ensuring that the hotel's creative message and media activities are consistent with the advertising of sister hotels and the Marriott group advertising.3. Ensures that the advertising creative is in synergy with the Marriott International group, projecting a consistent and quality message.4. Reviews the hotel's market segmentation and other appropriate marketing reports to ensure that the media scheduling matches those segments.5. Monitors and maintains media schedules as well as prompt settlement of accounts.

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