Regional Marketing Director – APAC

• Provide market insight on competitive analysis, value chain positioning and customer segmentation to support strategic growth initiatives with Strategic Marketing
• Facilitate macroeconomic index and market segment assumption through integrated business planning (IBP process) process
• Collaborate Strategic Marketing and global functional teams on 5-year plan development
• Take key responsibility on 0-2 years segmental marketing strategy development and set governance on the execution with regional leadership team
• Able to assess the market potential based on the sales opportunities to replicate the success growth stories to broader markets
• Collaborate with sales and BD team on growth pipeline building

• Drive regional commercialization of innovative projects, measure commercialization ratio and drive for improvement; govern project selection and progression; drive project management improvement
• Authorize the introduction of new products / SKUs via NPI process, ensure market launch efficiently and well aligned with Global team
• Coordinate go-to-market activities by collaborating with commercial, R&D, TS/PD, supply chain and operation team

• Maximize gross margin by product portfolio management, ensure product life cycle paired with market trend, global strategy and ensure portfolio compliance (e.g., ITC, REACH registration, labeling, etc.)
• Work closely with purchasing to understand cost evolution, push for cost improvement; work closely with sales and supply chain on portfolio structure optimization in terms of cost, profit and inventory holding
• Redirect resources to capitalize on emerging opportunities with regional commercial teams
• Harvest profits while planning discontinuation.

• Lead regional pricing strategy together with global pricing team, to ensure pricing fit into business strategy and market competitiveness
• Take agile responding to changeable market in conjunction with commercial team and 360 strategy execution leaders
• Work on pricing battle with commercial team and track pricing performance
• Work with global pricing function to lift regional pricing level from operational pricing to strategical pricing
• Ensure the regional pricing process efficiency and effectiveness

• Manage promotional activities with communication team including digital, web, webinars, exhibitions, launches, media etc
• Support commercial team in major promotional activities including product qualification

• Bachelor’s/Master’s degree in Science/Engineering or any business discipline is preferred

• Minimum of 10+ years of B2B marketing experience in a leadership role in marketing, product management, or managing projects is required

• A strong understanding of marketing, sales and financial concepts. Extensive knowledge of the specialty chemical industry and some of the downstream markets. Ability to inspire, focus and coach a geographically dispersed and multicultural team.
• Able to use AI tool to improve market intelligence

• Cross-functional Collaboration- deliver effective outcomes with internal stakeholders, global functional teams and customers
• Managing Resources - ensuring resources are optimally utilized
• Situational Influencing - deliver effective outcomes with customers and with other functions
• Industry-specific Skill- identify opportunities in emerging markets and translate customer value proposition from complex chemical properties
• Risk Management- deal with ambiguity and rapidly changing circumstance (e.g., geopolitical factors)
• Leadership-build strong teams, with a focus on capability development.

Huntsman