Media Manager--Fashion
Michael Page
- Shanghai
- Permanent
- Full-time
You will work closely with Customer Activaiton & Marketing teams to ensure successful campaign implementation, optimization, and performance measurement across various paid media channels.Paid Media Strategy Develop and implement comprehensive paid media strategies aligned with the organization's marketing objectives and target audience. Identify key performance indicators (KPIs) and metrics to measure the success of paid media campaigns from a regional perspective through to a Sales Market.Stay updated on the paid media trends, advertising platforms, and industry practices to drive innovation and competitiveness.Media Plan Development & Execution
- Create and present detailed media plans, including targeting strategies, budget breakdowns, and timeline for campaign implementation.
- Collaborate with marketing and controlling teams to allocate the paid media budget effectively across different campaigns and channels based on performance and expected return on investment (ROI).
- Utilize data analytics and performance insights to optimize media plans, and targeting parameters. Continuously monitor campaign performance and adjust strategies to improve ROI working closely with the Global Buying Hub.
- Work closely with PR team to maximise PR initiatives and partnerships in the region.
- Bachelor's degree in Marketing, Advertising, Business, or a related field. A relevant post-graduate degree or certifications are advantageous.
- Proven experience (typically 5+ years) in paid media planning and digital advertising.
- Strong understanding how to influence Brand KPI's and the means to achieve a shif in consumer mindset.
- Strong understanding of various paid media channels and platforms, including Google Ads, Facebook Ads Manager, LinkedIn Ads, and other programmatic buying platforms.
- Experience with media planning tools and analytics platforms to analyze and optimize campaign performance.
- Analytical mindset and proficiency in data analysis to make data-driven decisions.
- Leadership skills to manage a team effectively and foster a collaborative work environment.
- Excellent communication and presentation skills to convey media plans and performance reports to stakeholders.
- Ability to work in a fast-paced environment, manage multiple projects, and meet tight deadlines.
- Detail-oriented with the ability to manage multiple projects and deadlines.
- Brand and customer marketing.
- Experience in developing marketing plans across all paid channels.