Product Manager

• Brand and marketing leadership (pre-launch focus)
• Lead pre-launch brand strategy development for Vyepti in line with global guidance and China-specific market needs.
• Translate scientific and clinical data into clear, compelling, and compliant value propositions tailored to the Chinese healthcare environment.
• Develop the pre-launch brand plan, including strategic objectives, key milestones, KPIs, and budget planning.
• Drive development of core brand elements, positioning, and messaging to ensure launch readiness.
• Oversee creation of promotional and non-promotional materials, ensuring full compliance with local regulatory and legal requirements.

• Lead pre-launch market development initiatives to build disease awareness, identify unmet needs, and prepare the market for Vyepti.
• Map patient pathways, treatment paradigms, and key stakeholders within the migraine landscape in China.
• Use primary and secondary market research to inform launch strategy, segmentation, and prioritization.
• Track competitor activity and evolving standards of care, translating insights into launch-critical actions.

• Support market access activities for Vyepti in China by closely collaborating with the government affairs team.
• Work cross-functionally with market access, medical, and key account management colleagues to align brand strategy with access needs and evidence requirements.
• Support hospital access preparation in close collaboration with the KA team, including understanding hospital listing requirements, decision-making processes, and key stakeholders.
• Contribute to the development and localization of value narratives, hospital-facing materials, and internal tools, working with the KA team to support hospital inclusion and launch readiness.

• Act as the central point of coordination between sales, medical, government affairs, key account management, regulatory, and global teams.
• Support sales force readiness through clear positioning, training materials, and ongoing performance dialogue.
• Work closely with medical colleagues to ensure scientific accuracy and meaningful engagement with healthcare professionals.

• University degree in life sciences, pharmacy, medicine, business, or a related field.
• Solid experience in pharmaceutical or biotech marketing, preferably in specialty care, neurology, or hospital-based products.
• Demonstrated experience supporting market access or reimbursement activities in China, including exposure to NRDL, provincial, and hospital access processes (e.g. hospital listing, formulary inclusion, and internal decision pathways).
• Proven involvement in pre-launch or launch-phase projects, with strong market development capabilities.
• Good understanding of the pharmaceutical marketing mix and omnichannel engagement in the Chinese market.

• Strong strategic thinking combined with practical execution skills.
• Ability to turn complex data into clear, impactful messages.
• Collaborative mindset with the ability to influence across functions.
• Analytical and insight-driven, with confidence using data to guide decisions.
• Clear, engaging communicator with strong presentation and storytelling skills.

Lundbeck