Digital Content Specialist | Social Post & Reels
Vita Green View all jobs
- Hong Kong China
- Permanent
- Full-time
- Content Strategy & Planning: Develop content strategies that align with brand objectives, brand messages and target audience. Maintain and manage a content calendar to ensure timely, high quality output.
- Content Creation: Produce compelling content for social media, website, eDM, other social channels. Ensure all content reflects our warm, authentic, lifestyle oriented– never overly corporate. Turn a simple cup of tea into a relatable, shareable moment.
- Performance Monitoring: Monitor and analyze social media to identify areas for improvement and adjust content strategy accordingly.
- Cross functional Collaboration: Work closely with brand marketing, performance marketing, and design teams to ensure content aligns with broader campaign goals and brand identity.
- Proven experience in content creation, social media management, or digital marketing. Experience with lifestyle, F&B, or wellness brands is a plus.
- Portfolio is a must – please provide links to your Instagram, TikTok, blog, or any work that showcases your writing, visual style, and video editing skills.
- Skilled in content creation software including Photoshop, Canva, Illustrator, and video editing tools (e.g., CapCut, Premiere Pro, InShot).
- On Camera Presence is highly preferred – comfort with appearing in short videos or live sessions is a strong advantage.
- Fluent in written and spoken Chinese (Cantonese/Chinese) and English.
- Experience using generative AI (copy, video or image) is a plus; willingness to learn is expected.
- Shape a Pioneering Brand: Directly impact the growth of an innovative brand within a trusted, established group.
- Ownership & Impact: Enjoy significant autonomy to test ideas, build strategies, and see your work drive tangible business results.
- Continuous Growth: Access professional development opportunities and mentorship to advance your career.
- Modern Work Culture: Benefit from a flexible work schedule, a casual dress code, and a vibrant, collaborative team environment.
- Exclusive Perks: Enjoy our premium teas and products, along with a comprehensive benefits package.