Senior Designer APP Originals
Adidas
- Shanghai
- Permanent
- Full-time
- Develop short calendars industry-leading creative solutions to extend the global adidas Originals apparel collection for the China market and amplify the relevancy and desirability of adidas brand image, from sell-in to sell-out (consumer-facing)
- Lead the creative development of concepts that extend the Originals apparel strategy with a clear focus on China market needs across mens and womens category
- Develop consumer-centric creative strategies with a heavy focus on the outerwear category
- Collaborate with Product Design team to ensure holistic storytelling
- Collaborate with cross-functional team members to ensure consumer- and brand-focus
- High-frequency communication to Germany HQ key design team members to maximize harmonization between local product creation and originals global collection
- Lead the execution of creative strategies to ensure end-to-end creative excellence from sell-in to sell-out (consumer-facing)
- Create together with the direct reports highly relevant top-class design solutions and ensure the accurate translation of those into tech packs, which include all relevant sketches, artworks, fit, material, color, and trimming information
- Follow up on creative strategy on sample level and ensure maximum market and consumer relevancy
- Review and approve production stages of creative execution
- Maximize results within the given budget and timeframes
- Can-do mindset, seeking solutions driven within the complex multiple overlapping creation calendars with limited time and resource
- Present and communicate creative solutions with clarity, effectively selling ideas to a variety of stakeholders
- Identify opportunities for improvement and change and proactively initiate own proposals/projects
- Grow, mentor, and support the direct reports, leading creative leadership, influence to the designers
- Seek out new Design resources that can deliver world-class results
- Design Director, direct Design reports, Graphic designers
- Product Marketing
- Product Development, pattern maker
- C2C
- External Creative Resources (agencies, freelancers, ateliers, photographers, etc)
- Abode Creative Illustrator, Photoshop & other design apps: expert level required
- Strong visual conceptualization and verbal presentation skills with the ability to create and showcase impactful, exciting visual concept
- Strong knowledge of apparel products that must include a good level of understanding of fabrication, material, trimming, pattern, and graphics as a product design owner
- Strong knowledge of apparel product range as a collection that must include a good level of understanding of overall apparel business strategy and ability to utilize vital insight with deep thinking
- Art Direction of photoshoots, pre-press reviews, and approvals are bonus
- IT skills: Excel, Word, PowerPoint: advanced /Outlook
- Language: English: excellent; Knowledge of Chinese is an advantage
- Under-graduate level Design education or a combination thereof
- Solid education and advanced experience in the creative development of communication tools
- At least 6-8 years experience in the Sporting Goods/Fashion Industry or Design on a managerial level
- Design experience in the Outerwear category will be an advantage
- Design experience in both gender Menswear & Womenswear will be an advantage
- Proven experience with the entire design process (project scope and time planning, design steps, production/execution of design solution, pre-press processes)
- Passion for adidas and it’s mission
- Passion for sports, culture, fashion, design