Senior Group KA Manager

Huangpu, Shanghai
Permanent
Full-time

3 days ago

Welcome to Haleon. We’re a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we’ve grown, evolved and are now entering an exciting new chapter – one filled with bold ambitions and enormous opportunity.Our trusted portfolio of brands – including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® – lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science.Now it’s time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose – to deliver better everyday health with humanity – at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.Hello. We’re Haleon. A new world-leading consumer health company. Shaped by all who join us. Together, we’re improving everyday health for billions of people. By growing and innovating our global portfolio of category-leading brands – including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, Centrum & Caltrate – through a unique combination of deep human understanding and trusted science. What’s more, we’re achieving it in a company that we’re in control of. In an environment that we’re co-creating. And a culture that’s uniquely ours. Care to join us. It isn’t a question.With category leading brands such as Sensodyne, Voltaren , Centrum & Caltrate, built on trusted science and human understanding, and combined with our passion, knowledge and expertise, we’re uniquely placed to do this and to grow a strong, successful business.
This is an exciting time to join us and help shape the future. It’s an opportunity to be part of something special.Purpose of the Role:Fully responsible for the development and execution of Caltrate & Centrum's content and paid media strategy on Douyin platform, driving brand 5A assets , brand search and paid media efficiency. The role focuses on the Caltrate & Centrum brand, with the aim of establishing it as a TOP brand in the health category on Douyin.Key Responsibilities:· Content Strategic Planning & executionDevelop the annual/quarterly content strategy for Douyin, enhance brand 5A assets, brand search. Conduct deep dives into target user insights, category trends, and competitor activities to inform the content strategy and identify new growth opportunities. Build and optimize the content execution SOP, managing the process to ensure content quality. Oversee the creative direction and quality of brand livestreams and short-form videos, enhancing content conversion efficiency.Fully responsible for paid media ROI target achievementLead the strategy for Douyin and brand advertising, being accountable for advertising ROI. Establish a robust data monitoring and analysis system, utilizing data insights to identify issues, diagnose root causes, and rapidly iterate and optimize the content marketing strategy. Manage the E-marketing budget, ensuring the maximization of overall content marketing ROI.Teamwork & Cross-functional CollaborationCollaborate closely with Brand Marketing (MKT), Douyin Sales Operations (BD/Sales), Product, Trade Marketing (TMKT), and Supply Chain (SC) teams to ensure Douyin content aligns with brand guidelines and that marketing activities are seamlessly integrated with product launches, inventory planning, and supply chain support. Act as the Douyin marketing expert, empowering other internal teams and disseminating the latest platform trends and marketing concepts.Job Requirements:· Education & ExperienceBachelor's degree or above, with 5+ years of experience in brand social marketing or Douyin e-commerce business management (500 million RMB is preferred). Strong influence & collaboration skills. Able to discuss with cross function team in a constructive way, get the support needed and influence others to achieve the common goals.·Professional SkillsMastery of Douyin EMKT: Profound understanding of Douyin's content ecosystem, traffic logic, and marketing products (e.g., Doujin, Xingtu, Yuntu), with the ability to execute omni-channel marketing encompassing content, search, and mall. Exceptional Data Analysis Skills: Proficiency in using data analysis tools to make data-driven decisions and guide strategic optimization. Excellent Content Sense: High sensitivity to content, able to accurately grasp hot trends, and possess outstanding creative planning and aesthetic judgment. Strong Leadership & Collaboration Skills: Experience in team management, with powerful cross-departmental communication, coordination, and influence skills, capable of integrating resources to achieve common goals.· Personal AttributesStrong goal-orientation and results-driven mindset, able to thrive in a fast-paced, high-pressure work environment. Possesses strategic vision while also paying attention to operational details. Exhibits strong curiosity and learning agility, consistently maintaining a sharp awareness of cutting-edge industry trends.Job Posting End Date2026-05-13Equal OpportunitiesHaleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day. It guides us in creating an inclusive culture, where different backgrounds and views are valued and respected – all in support of understanding and best serving the needs of our consumers and unleashing the full potential of our people. It’s important to us that Haleon is a place where all our employees feel they truly belong.During the application process, we may ask you to share some personal information, which is entirely voluntary. This information ensures we meet certain regulatory and reporting obligations and supports the development, refinement, and execution of our inclusion and belonging programmes that are open to all Haleon employees.The personal information you provide will be kept confidential, used only for legitimate business purposes, and will never be used in making any employment decisions, including hiring decisions.Adjustment or Accommodations RequestIf you require a reasonable adjustment or accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific adjustments you are requesting. We’ll provide all reasonable adjustments to support you throughout the recruitment process and treat all information you provide us in confidence.Note to candidatesThe Haleon recruitment team will contact you using a Haleon email account (@haleon.com). If you are not sure whether the email you received is from Haleon, please get in touch.

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