Job Description Summary:Role SummaryThe Manager, Customer Marketing – Immediate Consumption leads channel strategy and execution frameworks across convenience, forecourt, campus, and high-traffic urban outlets across GCM.This role owns velocity growth strategy, cold availability standards, and asset productivity frameworks, driving measurable performance improvement across China’s dense retail network.Please note: This role is not fully remote. The selected candidate will need to be based in Shanghai and follow our hybrid work setupWhat You’ll Do for UsDefine Impulse & Velocity StrategyDevelop long-range growth strategy for immediate consumption occasionsEstablish cooler placement, visibility, and asset productivity standardsLead seasonal and event-driven activation strategy to maximize impulse captureDrive Operational & Commercial ExcellencePartner with Bottlers to elevate execution discipline and outlet-level performanceDefine KPIs for velocity, cold availability, share of space, and outlet penetrationInfluence asset deployment and investment prioritizationIdentify structural gaps and implement scalable corrective solutionsIntegrate National Campaigns to Outlet LevelEnsure brand campaigns translate into high-impact in-store executionProvide field insights to inform portfolio and activation strategyPerform other job‑related duties as assigned, in response to evolving business needs and market dynamicsQualifications & RequirementsRequiredBachelor’s degree required3–8 years experience in trade marketing, field marketing, or route-to-market leadershipStrong understanding of China high-density retail environmentsDemonstrated operational rigor and execution excellenceExperience influencing cross-system stakeholdersPreferredFMCG beverage experienceWhat We Can Do For YouOpportunity to shape portfolio decisions that impact brands, categories, and consumers at scaleHigh-visibility role partnering with senior Marketing, Category, and Commercial leadersExposure to enterprise-level strategy discussions within a world-class systemA strong platform to grow into broader strategy or category leadership rolesCompetitive compensation, benefits, and development opportunitiesSkills:Location(s): ChinaCity/Cities: ShanghaiTravel Required: 00% - 25%Relocation Provided: NoJob Posting End Date: May 15, 2026Our Purpose and Growth Culture:We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
