Director, China OEM Sales

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  • Fuzhou, Fujian
  • Permanent
  • Full-time
  • 22 days ago
This position could be based in either Shanghai or Fuzhou.Primary Responsibilities1. OEM Sales Strategy & Growth Leadership
  • Own and execute the OEM sales strategy for China, aligned with global OEM, product, and profitability objectives.
  • Drive revenue growth, market share expansion, and margin performance across assigned OEM accounts.
  • Develop and manage multi-year OEM account strategies, including volume forecasts, platform wins, and lifecycle planning.
  • Identify underserved OEM segments and emerging customers; define strategies to secure incremental and strategic business.
2. Key Account Leadership & Customer Engagement
  • Serve as the executive-level relationship owner for strategic OEM accounts in China.
  • Build deep relationships across multiple levels of OEM organizations, including executive leadership, engineering, procurement, quality, and operations.
  • Lead structured engagement models including QBRs, joint business plans, executive reviews, and long-term collaboration roadmaps.
  • Act as the senior escalation point for commercial, operational, and quality-related issues.
3. Value Proposition & Solution Development
  • Partner with Product Management, Engineering, Operations, Quality, and Supply Chain to develop customer-specific, differentiated value propositions.
  • Translate OEM requirements into holistic solutions spanning product design, manufacturing capability, supply assurance, cost-down initiatives, and innovation.
  • Clearly articulate and defend value beyond price in competitive OEM environments.
4. Cross-Functional Leadership & Internal Orchestration
  • Lead cross-functional collaboration to support OEM RFQs, NPD programs, platform conversions, and cost-reduction initiatives.
  • Influence global and regional stakeholders without direct authority to ensure timely execution and accountability.
  • Ensure alignment between customer commitments and internal operational capabilities.
5. Commercial Negotiation & Contract Management
  • Lead negotiations of complex OEM supply agreements, including pricing frameworks, volume commitments, cost-reduction mechanisms, and service levels.
  • Partner directly with Legal and Finance teams to structure, review, and finalize contracts in compliance with corporate and regulatory requirements.
  • Balance risk management, margin protection, and long-term customer value creation.
6. Global Communication & HQ Interface
  • Act as the primary communication bridge between China OEM customers and global headquarters.
  • Communicate effectively in professional business English, both written and verbal, with global senior leadership.
  • Prepare and present executive-level business updates, strategy reviews, and investment cases.
7. Leadership, Talent & Organizational Impact
  • Provide leadership and direction to OEM sales resources in China (direct and/or matrixed).
  • Foster a culture of accountability, collaboration, and customer focus.
  • Coach and develop talent; contribute to succession planning and capability building across the OEM organization.
Qualifications & Experience
  • 10+ years of progressive experience in OEM sales, key account management, or commercial leadership.
  • Proven success managing large, complex OEM accounts and multi-year commercial relationships.
  • Demonstrated ability to build and deliver value-based solutions, not just transactional sales.
  • Strong experience working cross-functionally with Engineering, Operations, Supply Chain, Finance, and Legal.
  • Strong English language proficiency required for global executive communication.
  • Experience operating in or leading China-based OEM environments.
Outdoor Power Equipment, industrial, or engineered products experience preferred.

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